Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action | Social Media Today Daily |  |
- Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action
- Pick Up Some Content Marketing Chops from the Legends of Rock and Roll
- Marketing Technology and 5 Key Challenges for Marketers: Robert Rose Interview
- Where the Content Marketing Rubber Meets the Road
- Mobile Apps for Chronic Cancer Patients
- Enhancing the User Experience with Augmented Reality
- How to Build and Use a Social Media Team in 2014
- Blogging is Dead: Why You Should Care
- How to Write Powerful Headlines that Will Conquer Social Media
- Data Silo Mishaps Lead to Consumer Confusion
- The Role of Social Media in Your Content Marketing Strategy
- Learn from 4 Dotcom Tech Companies that Failed
- 3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube
- Why I Don't Do SEO, and Neither Should You
- 3 SEO Tips for Lean Startups
- Twilight of the Brand? Don’t Bet on It
- New Social Media Statistics You Need to Know
- How Diverse Is Your Anchor Text?
| Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action Posted: 18 Feb 2014 08:59 PM PST Facebook offers a handful of tools that organizers can use to reach, educate and mobilize people to support policy or political campaigns. And while they are not perfect, they can still be effective if used optimally. This week, we will explore three steps for optimizing your Facebook wall posts for campaigns.  |
| Pick Up Some Content Marketing Chops from the Legends of Rock and Roll Posted: 18 Feb 2014 08:00 PM PST Face it, content marketers, it gets tougher every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Are you ready to rock? Here are 11 rock legends with signature styles. How can you build your brand by looking at theirs?  |
| Marketing Technology and 5 Key Challenges for Marketers: Robert Rose Interview Posted: 18 Feb 2014 06:09 PM PST A special mid-week edition of SMToolbox! Robert Rose is the Chief Strategist for the Content Marketing Institute and is also a Senior Contributing Analyst for the Digital Clarity Group. I caught up with him recently to get his views on the marketing technology market and to explore the key challenges facing marketers.  |
| Where the Content Marketing Rubber Meets the Road Posted: 18 Feb 2014 05:51 PM PST The content marketing road is becoming a longer road to travel. "With the flood of content continuing to increase, there is no longer scarcity around information," says Brian Vellmure, who helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer-focused transformation initiatives.  |
| Mobile Apps for Chronic Cancer Patients Posted: 18 Feb 2014 04:46 PM PST There are literally thousands of medical apps in the marketplace and it is very difficult to sift through them and find out which ones are easy to use, practical and helpful. I did some research, asked some patients, and read a lot of reviews to get an idea of which ones were helpful for chronic cancer patients.  |
| Enhancing the User Experience with Augmented Reality Posted: 18 Feb 2014 03:17 PM PST Today's businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. But what is augmented reality, anyway?  |
| How to Build and Use a Social Media Team in 2014 Posted: 18 Feb 2014 02:05 PM PST Businesses that already have social media marketing teams should use 2014 to make sure they're getting the best results from their teams; businesses that don't have a team should make one. Here's how to build and use your own social media team in 2014.  |
| Blogging is Dead: Why You Should Care Posted: 18 Feb 2014 03:00 AM PST One fundamental problem, as I see it, is that blogging is all about building an AUDIENCE. One way communication. I write something and push it to you hoping to gain a bit of trust and maybe, just maybe, you'll take the next step in using a product or service of mine. Of course, I'm spinning this from a business perspective.  |
| How to Write Powerful Headlines that Will Conquer Social Media Posted: 18 Feb 2014 02:00 AM PST No king heading into battle would go at it without a strong army to back him up. Here's a quick way for him to conquer the land: Come in with a strong, powerful army to intimidate the rivals, sending them running for their lives before the battle begins. You? You're the king. Social media? Your battle ground. Your headlines? Your soldiers.  |
| Data Silo Mishaps Lead to Consumer Confusion Posted: 18 Feb 2014 02:00 AM PST Do you really know your customer? Another favorite brand of mine is confused, and with their confusion it has left me questioning if they received my order or not. Recently I received an email reminding me that my $10 rewards were awaiting its use. Things went downhill from there.  |
| The Role of Social Media in Your Content Marketing Strategy Posted: 18 Feb 2014 12:00 AM PST Content marketing has gone from being the future of digital marketing, to the here and now, but where does social media sit within the overall content marketing mix? Social should play a key role in informing content strategy. All valid platforms should be used as part of your content strategy.  |
| Learn from 4 Dotcom Tech Companies that Failed Posted: 18 Feb 2014 12:00 AM PST While the tech industry is booming, not all tech companies make it big. In fact, there are several companies that simply explode -- and not in a positive way. Take a look at some of the biggest flops in the tech industry over the last few decades.  |
| 3 Content Marketing Strategies PewDiePie Uses to Dominate YouTube Posted: 18 Feb 2014 12:00 AM PST If you don't know PewDiePie, just look at any list of top subscribed YouTube channels and look toward the top of the list. With over 22 million subscribers – only bested by YouTube category channels for 'music' and 'popular on YouTube – Worldwide' – there's no arguing that this is what ultimate YouTube success looks like.  |
| Why I Don't Do SEO, and Neither Should You Posted: 17 Feb 2014 11:00 PM PST Search engine optimization (SEO) is one of the scariest phrases I hear from my clients. It sends me reeling into the darkest recesses of my knowledge of web site development, digging for just the right way to ask them that fuzziest of all questions: what, exactly, do you mean?  |
| Posted: 17 Feb 2014 11:00 PM PST SEO success in a post-Panda and post-Penguin world is now attainable through educational content and authentic relationships. Luckily, this has leveled the playing fields for startups who are don't have a lot of resources at their disposal. Here are three SEO tips for lean startups on a budget.  |
| Twilight of the Brand? Don’t Bet on It Posted: 17 Feb 2014 11:00 PM PST "Customer loyalty is a thing of the past." So declares James Surowiecki in this week's New Yorker Financial Page column. As instant access to objective information — reviews, forums, social media — becomes the new norm consumers can quickly find the new best option in virtually any product category without having to rely on the brand.  |
| New Social Media Statistics You Need to Know Posted: 17 Feb 2014 10:00 PM PST Social media seems to evolve at the speed of light. Because your available time is finite, it is crucial to invest in your social media presence in ways that will yield the greatest ROI. To excel at social media marketing, you need the latest, most relevant data at your fingertips to make informed decisions and create captivating, information-rich content.  |
| How Diverse Is Your Anchor Text? Posted: 17 Feb 2014 09:00 PM PST Google has made it abundantly clear that optimized anchor text, and overuse of the same anchor text isn't such a great idea. For years, online marketers were able to just blast out a bunch of backlinks containing their target keyword and they would be able to rank with ease. That's just not the way it works anymore.  |
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