Social Advocacy & Politics: “The Senate is the Enemy?" | Social Media Today Daily |  |
- Social Advocacy & Politics: “The Senate is the Enemy?"
- Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem
- Why Mobile Apps Will Drive the Future of Marketing
- Jill Rowley on Social Selling and Social Business (Part 2)
- Stop Littering Online! How Webspam Affects User Experience
- Marketing Lessons from the Super Bowl Champion Seahawks
- What It Takes to Win the Brand Bowl
- The Social Bowl [INFOGRAPHIC]
- 5 Benefits of Guest Blogging
- 5 Ways to Brand Yourself With Blogging
- Mining the Super Bowl with Geofeedia, NetBase and Salesforce Radian6
- How to Use Social Media to Gain Viable SEO Links
- 3 Ways: Get Out of Your Content Marketing Rut
- 5 Ways to Eliminate Wasted Time from Your Online Business in 2014
- 7 B2B Marketing Lessons from this Year’s Super Bowl Ads
- How to Make a Facebook Ad That Invites Clicks
- How to Create the Conversations Your Customers Really Want
- Newcastle Brown Ale: The Best Non-Commercial at the Super Bowl
| Social Advocacy & Politics: “The Senate is the Enemy?" Posted: 04 Feb 2014 08:40 AM PST Prior to the President's arrival in the House chambers, Senator Jeff Flake (R-AZ) joked about his sitting next to fellow freshman senator Democrat Tammy Baldwin (WI). In the wake of the Arizona State Republican Party censuring Senator John McCain (R-AZ) for being too liberal, Flake suggested his sitting with "the enemy" might escalate the situation.  |
| Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem Posted: 04 Feb 2014 01:00 AM PST The new products you're going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs' vision. And that means that in just a few short years, Apple is at risk of losing its throne as the world's most valuable band.  |
| Why Mobile Apps Will Drive the Future of Marketing Posted: 04 Feb 2014 01:00 AM PST According to new data from Gartner, by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe. This gives businesses a new way to connect with consumers.  |
| Jill Rowley on Social Selling and Social Business (Part 2) Posted: 04 Feb 2014 01:00 AM PST "The way that social selling can be relevant is via content, and so content is really the currency of the modern sales professional," says Jill Rowley. "And this is content that helps frame the buyer's thinking around either problems or opportunities that the buyer may or may not even know she has."  |
| Stop Littering Online! How Webspam Affects User Experience Posted: 04 Feb 2014 01:00 AM PST The deceitfulness and unethical actions of spammy internet marketers and black hat SEOs are causing a world of problems for the law abiding citizens of the internet, and the consequences are hitting hard. But there are plenty of techniques that marketers, SEOs, and webmasters can utilize to play by the rules and increase traffic.  |
| Marketing Lessons from the Super Bowl Champion Seahawks Posted: 04 Feb 2014 12:00 AM PST Sometimes marketers try to get cute, get complex, and get crazy. They try to measure obscure things and try random and unproven campaign tactics. They make offers complex and unnecessarily complicated. These tactics don't work.  |
| What It Takes to Win the Brand Bowl Posted: 03 Feb 2014 11:00 PM PST The Super Bowl not only ushered in a walloping defeat for Denver, but a new wave of advertising that toed the line between traditional and digital media. Whether brands leaned upon the kitsch of Internet humor or took a more conservative approach to marketing, all roads led back to social.  |
| Posted: 03 Feb 2014 11:00 PM PST The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot of controversy and #esurancesave30 was a Twitter trending topic seconds after the commercial aired.  |
| Posted: 03 Feb 2014 10:00 PM PST At one time in the SEO world guest blogging was the be all, do all thing to increase your search engine rankings. Just recently, Google's very own Matt Cutts says guest blogging for SEO is a no-no. I guess it was a ploy to stop people from doing "secret tricks" to game the system.  |
| 5 Ways to Brand Yourself With Blogging Posted: 03 Feb 2014 10:00 PM PST Blogging and branding go hand in hand like few other things online. You might say that to blog is to brand your business, or that branding online is blogging online. That's how connected these two Internet business concepts are. Obviously, it hasn't always been that way. What changed?  |
| Mining the Super Bowl with Geofeedia, NetBase and Salesforce Radian6 Posted: 03 Feb 2014 10:00 PM PST It looks like a little less than 1% of the Instagram and Twitter chatter was actually at the Super Bowl - but I don't think the Radian6 numbers are that trustworthy (since I doubt they could be replicated) – but I'll go with them for this analysis. Remember – I used the same hashtags and keywords as I was picking up from Geofeedia.  |
| How to Use Social Media to Gain Viable SEO Links Posted: 03 Feb 2014 10:00 PM PST Haven't you heard? Link building is dead! But really, it's not. Not even close. The old methods of link building are dying. And Matt Cutts is continuing his homicidal link killing crusade. Just recently he struck a blow against the guest blog spammers.  |
| 3 Ways: Get Out of Your Content Marketing Rut Posted: 03 Feb 2014 10:00 PM PST Are you in a content marketing rut? You create and post a set number of items to your website, your mailing list and social media accounts regularly. You're proud of yourself, as you should be: consistency counts, and your content assets will grow.  |
| 5 Ways to Eliminate Wasted Time from Your Online Business in 2014 Posted: 03 Feb 2014 10:00 PM PST Do you have the focus required for extraordinary success? Wasted time each day adds up and causes some to pull ahead and others to fall behind. Which are you? One of the biggest difficulties to overcome when you're working on your own online business is staying focused and avoiding wasted time.  |
| 7 B2B Marketing Lessons from this Year’s Super Bowl Ads Posted: 03 Feb 2014 09:15 PM PST The biggest day of the year in sports has for years been one of the biggest days of the year for marketers as well. Even if you're a B2B marketer, the annual slate of Super Bowl ads can be incredibly fun to watch, critique and learn from. Here are a handful of B2B lessons I saw in between the action on Sunday night.  |
| How to Make a Facebook Ad That Invites Clicks Posted: 03 Feb 2014 09:07 PM PST Are you one among the thousands of business people who often find their FB ads to fall flat? If yes, then be glad because you have come to the right place. Here, you will be getting some easy tips on how to make your mediocre FB ad strategy magnificent; in other words, you will know how to get Facebook fans.  |
| How to Create the Conversations Your Customers Really Want Posted: 03 Feb 2014 09:01 PM PST Customers want conversations that provide solutions. Solution-oriented conversations solve problems, improve relationships, and increase revenue. The best ones are one-sided, with the company providing information that resolves issues with minimal effort from customers and prospects.  |
| Newcastle Brown Ale: The Best Non-Commercial at the Super Bowl Posted: 03 Feb 2014 09:01 PM PST Super Bowl advertising costs about $4 million for a 30-second spot during the Super Bowl that attracts around 100 million viewers every year. Newcastle Brown Ale is being talked about for the marketing genius that was "A Commercial That Wasn't Made," starring actress Anna Kendrick.  |
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