Socially Stephanie: Using Your Facebook Fan Page and Personal Page to Boost Reach | Social Media Today Daily |  |
- Socially Stephanie: Using Your Facebook Fan Page and Personal Page to Boost Reach
- WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE]
- The Tale of Too Many Keywords: Optimization in Content Marketing
- Has Twitter Been Reduced to Just Another Broadcast Platform?
- Driving Social Change From Within with Jeremy Burton, CMO of EMC
- Sales Manager Chronicles: Coaching the Old-School Sales Pro
- How to Build Your Personal Brand with Social Media
- Are You Farmed and Dangerous?
- Now It's Your Turn to Be a LinkedIn Influencer
- Brands Don’t Exist, Only Real People Do
- Recycling Facebook Page Content Works: Here’s Proof
- UNICEF USA Launches New Mobile TapProject Campaign
- Change Is in the Air for Social Media
- Social Media Management: Tools to Monitor Social Mentions
- The Non-Profit Fundraiser’s Guide to Social Network Valuation
- Three Key Online Advocacy Trends to Watch in 2014
- Ready to Be a LinkedIn Influencer Yet?
- Twitter’s Increasing Popularity as a Marketing Tool
| Socially Stephanie: Using Your Facebook Fan Page and Personal Page to Boost Reach Posted: 21 Feb 2014 08:59 PM PST "Dear Socially Stephanie: With the recent algorithm change for Facebook pages, should my business look at making a profile along with a business page? I was thinking about creating a personal page under my business's name. What do you think?"  |
| WhatsApp's Blog Tells the Story of Billion Dollar Focus [SLIDESHARE] Posted: 21 Feb 2014 07:01 PM PST You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface to understand this five-year-old company, to grasp its steadfast product execution and user engagement.  |
| The Tale of Too Many Keywords: Optimization in Content Marketing Posted: 21 Feb 2014 06:00 PM PST According to Moz, Google algorithm changes happen about 500-600 times yearly. That's quite a bit of change in the way Google SERPs analyze and rank your content. The good news? There's a distinguishable trend towards favoring a quality flow across all content pages published over the web.  |
| Has Twitter Been Reduced to Just Another Broadcast Platform? Posted: 21 Feb 2014 05:58 PM PST Sometimes I long for the good old days. You know, Twitter five years ago. When social media was actually social. Not just another broadcast media channel. Remember Tony Hsieh actually having public conversations with Zappos customers or perhaps tweeting that he was in an airport and inviting anyone interested to join him in the bar for a beer? That was social.  |
| Driving Social Change From Within with Jeremy Burton, CMO of EMC Posted: 21 Feb 2014 05:30 PM PST In this episode of Substance, Bryan Kramer speaks with Jeremy Burton, Chief Marketing Officer of EMC. Jeremy shares in this intimate 20-minute interview how his own family and early days as an engineer at Oracle have set him up for success in leading marketing for the $20 billion company.  |
| Sales Manager Chronicles: Coaching the Old-School Sales Pro Posted: 21 Feb 2014 03:30 PM PST My name is Barry Evolvowitz. I'm a sales manager in Anytown, USA. I love teaching my sales team how to generate leads, drive them through the sales funnel and close deals. I'm here to chronicle my journey as a Sales Manager so that others – like yourself – can learn from my experiences.  |
| How to Build Your Personal Brand with Social Media Posted: 21 Feb 2014 01:35 PM PST In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet expresses things about you.  |
| Posted: 21 Feb 2014 11:30 AM PST The online series, exclusive to the streaming service Hulu, "hopes to promote the company's concerns about sustainable agriculture and the humane treatment of animals used for meat." Unlike other television and movie product placements, Chipotle never shows up in the series - no logo, no characters eating Chipotle burritos.  |
| Now It's Your Turn to Be a LinkedIn Influencer Posted: 21 Feb 2014 09:56 AM PST LinkedIn is opening up its publishing platform to ALL members, not just the list of 500 or so LinkedIn Influencers. This means that anyone who has a LinkedIn profile (277 million members) will be able to publish long-form content (blog posts) on the site.  |
| Brands Don’t Exist, Only Real People Do Posted: 21 Feb 2014 09:15 AM PST The surprising thing is, Todaymade is made of real people. It's not as if you didn't know that, but if you're like me, you often forget you're dealing with real people when you're online. They're just faceless brands, maybe, because the usual cues (expressions, micro-reactions) that tell us we're talking to actual people aren't there.  |
| Recycling Facebook Page Content Works: Here’s Proof Posted: 21 Feb 2014 08:38 AM PST Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew… Even after sweating blood to get it right, you find that you're still missing the target most of the time.  |
| UNICEF USA Launches New Mobile TapProject Campaign Posted: 21 Feb 2014 07:48 AM PST UNICEF started the Tap Project in 2007 to help children gain access to clean water. This program has been a vital part to UNICEF's mission ever since. On Valentine's Day, 2014, UNICEF launched the new UNICEF Tap Project 2014. I loved this campaign from the second I saw it not only for the impact it is leaving on our world, but also for the unique, captivating nature of the campaign.  |
| Change Is in the Air for Social Media Posted: 21 Feb 2014 05:48 AM PST Social media is a necessary part of achieving inbound marketing success. Social media is maturing, which means your approach to social media marketing should as well. Make a pledge to ongoing social media learning and revision. Your social strategy will never be something you can complete and then forget about; the social ecosystem is always in flux. Social media can and will impact your business, so take control of your social influence.  |
| Social Media Management: Tools to Monitor Social Mentions Posted: 21 Feb 2014 03:08 AM PST There are a number of tools you can implement to monitor social mentions on the Internet. This will allow you to monitor who is discovering your content, who is visiting your website, as well as expose potential platforms for collaborating with other businesses related to your niche.  |
| The Non-Profit Fundraiser’s Guide to Social Network Valuation Posted: 21 Feb 2014 01:00 AM PST With all of the available social networks available to nonprofit marketers and fundraisers, it can be hard to appropriately allocate resources to the ones that matter to their individual charity. Last December, PewResearch released their 2013 Social Media Update report which studied the demographic details of the five major social media networks: Facebook, Twitter, LinkedIn, Instagram and Pinterest.  |
| Three Key Online Advocacy Trends to Watch in 2014 Posted: 21 Feb 2014 12:18 AM PST What are the big developments to watch in online advocacy? That question is very much on my mind. Here are three key trends that I'm following closely in 2014: data-driven targeting, the arrival of the mobile era, and getting value from your Facebook following.  |
| Ready to Be a LinkedIn Influencer Yet? Posted: 20 Feb 2014 10:00 PM PST LinkedIn has opened up its publisher platform to its users. Until now, we mortals have been subjected to the torture of merely watching the massive reach, viewership and engagement that the LinkedIn influencer platform has been able to generate. But that's just been blown open.  |
| Twitter’s Increasing Popularity as a Marketing Tool Posted: 20 Feb 2014 09:00 PM PST Twitter's importance as a marketing tool is on the rise. Its excellent analytical tools as well as the capability to reach out to millions of people have made it a favorite platform among companies for marketing their products and services.  |
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