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| Personal Branding: it’s all in the name Posted: 05 Feb 2014 04:00 AM PST What's in a name? The old adage is as true today as it ever was. A name is just a word, unless it is leveraged correctly. When you look across the business landscape, there are dozens of examples of business people who have leveraged their name to add value to their brand and their offerings. For example, Donald Trump has taken his name and placed it atop dozens of buildings across the world. In fact, his name has become so valuable that he now licenses it out to other business people in order for them to add value to their brand. It is a terribly kept secret that the Donald doesn't even own minority stakes in many of the buildings that bear his moniker. Another great example of a business owner who has properly leveraged their name is casino owner Stephen A Wynn. He was one of the driving forces behind the development of today's Las Vegas. He was an owner and builder of many casinos and resorts before he settled on the Wynn resorts. The resorts, which offer high end accommodations, bear his name. They do so for the added value and the insinuation of luxury that the Wynn name now carries. Being able to utilize your name for business purposes isn't an overnight process. Both Trump and Wynn went through decades of carefully crafting their personal image in order to make it into a tool for doing business. So, how does a small business owner start building their personal brand early on in order to reap the benefits later on? Read on to find a few tips. Always be aware You need to ensure that what you put online, whether via your website or social media, is in accordance with what you want your personal brand to be. Many a time, an entrepreneur will post something to their social media in a moment of anger. This post then comes back to haunt them at the least opportune time. Network with the right people Success really can be dependent on who you know. Yes, people are able to become successes without the help of others. However, those situations are quite rare. Instead, you should be cultivating relationships with influential people both in your industry and outside of it. You never know when a connection will come in handy. Oftentimes, a connection made pays back in ways you hadn't initially intended. Identify your brand and grow it What do you want your brand to say about you? Some people want to build a brand of luxury, as we mentioned earlier. But your personal brand can also be a number of different things. It could convey fun, excitement, or danger. The possibilities are endless. When you think about James Dean, do you envision a buttoned up business professional? Probably not. Instead, you think of a daredevil who didn't pay any head to authority. And that worked for him. He was embraced by a generation of young men. And years after his death, brands are still capitalizing on his rebellious image. Whatever you choose to do with your personal brand is up to you. However, you need to be aware that what you do now, can impact your brand in the future. Take the necessary steps to ensure that your brand is protected and conveys the message you want. Jesse Nuttall loves writing about business and finance. When he’s not tapping away at the keyboard, you can find him out camping with his kids. The post Personal Branding: it’s all in the name appeared first on The Blog Herald. |
| Webydo Website Builder for Design Pros Posted: 04 Feb 2014 05:13 AM PST Website design is a lucrative and challenging career. While not everyone may be into the intricacies of designing websites, there is a certain level of satisfaction that one achieves when seeing his creations displayed for the whole world to see – not to mention the fact that clients are willing to pay for excellent work. However, you cannot ignore the fact that the website design process can run into many stumbling blocks, especially when it comes to coding. The good news is that with the resources available to web design enthusiasts and professionals these days, there is a way to build websites that stand out in looks and features without having to spend so much time on learning how to code. This is where a good website builder comes into the picture. Webydo is a professional online web design platform that is geared toward website designers who want to build HTML websites without necessarily having to experience coding headaches. Truth be told, there are many website builders out there, but what makes Webydo the platform of choice for people who make a living out of design is that it enables you to come up with websites that will meet – and even surpass – the expectations of your clients. The strength of Webydo lies in the mantra “freedom of web design”. In practical terms, that means you can:
Additionally, the platform offers a wide range of options that equip web designers with what they need to allow creativity to flow freely. The platform integrates professional design software that gives you full control over all the design elements in your website. For example, if you want to start from scratch, you can do so with a blank canvas. If you need a little help to get started, you can pick a pre-designed layout. Did I mention code-free design? Knowing how to code is certainly a plus in this era, but sometimes, one just doesn’t have the luxury of learning the ins and outs of coding. If you’re one of those, then you will appreciate Webydo’s code-free design, which still allows you to be as accurate as you want when it comes to spacing and layout – down to the last pixel. The platform then automatically converts your visual design to HTML. Another plus that you can expect from Webydo is its support for web fonts, giving you hundreds and hundreds of fonts to choose from so that you can make sure you have the best fit for your design. More so, the code that Webydo generates is cross-platform compatible. In this day and age of multiple devices, you can be sure that the website you create will be viewable in practically any device if you use Webydo. This allows designers to create a responsive website with ease from start to finish. Webydo – Freedom of Web Design. from Webydo on Vimeo. Webydo is FREE to use, which is excellent for web designers who may not have an excess of funds; but if you’re ready to launch the website for your client, the website builder has a premium plan which will suit all of your clients’ needs. The premium plan is just $7.9/month billed annually. To give you an idea of what you can create using the platform, here are a couple of Webydo’s featured sites. Punko BORN Gallery You, too, can create websites that look this good – maybe even better – by taking advantage of Webydo’s features. And what really makes Webydo stand out from the rest is their 45K professional designer's community who are regularly submitting and voting on new features suggestions that Webydo is continuing to add, all from their Participate page.
Why not check Webydo out, and take your web design career to whole new level? The post Webydo Website Builder for Design Pros appeared first on The Blog Herald. |
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