WhatsApp Is Just What Facebook Needed | Social Media Today Daily |  |
- WhatsApp Is Just What Facebook Needed
- Facebook Buys WhatsApp for $19 Billion, But Why?
- Instafame: The Cult of a Narcissistic Society? [VIDEO]
- How to Supercharge Your Social Engagement with Guest Blogging
- You Are Probably Using Facebook Ads Wrong: Here's Why
- The Tao of Google: An Enlightened Approach to Search Success
- Coping with Social Media Realities: Time and Information Management
- How to Use Snapchat "Reveals" to Captivate Fans
- Create a Winning Twitter Presence
- Why You Should Stop Running Campaigns (In the Traditional Sense of the Word)
- Writing in the Time of Algorithms
- 5 Ways to Keep Visitors on Your Website Longer
- Five Brands that Understand the Power of Blogging
- How Will LinkedIn's New Publishing Platform Change the Media Landscape?
- What's Your Take on LinkedIn SWAM?
- 8 Top Tips for Starting Your First Blog
- Social Media Management and Franchises
- 3 Reasons Why Your Business Should Consider Using Vine in 2014
| WhatsApp Is Just What Facebook Needed Posted: 20 Feb 2014 08:59 PM PST Let Wall Street doubt all they want. Facebook's acquisition of WhatsApp makes perfect sense and secures their place in the tech world for a long time - because while Facebook Messenger has been supremely popular here in the US, WhatsApp is the king on every other continent besides Asia.  |
| Facebook Buys WhatsApp for $19 Billion, But Why? Posted: 20 Feb 2014 08:47 PM PST Facebook will buy WhatsApp for a whopping $19 billion. With a little over 450 million people using WhatsApp each month, and 70% of them active every single day, WhatsApp has one of the highest daily active user bases in the world. The messaging volume on WhatsApp is fast approaching the entire global telecom SMS volume.  |
| Instafame: The Cult of a Narcissistic Society? [VIDEO] Posted: 20 Feb 2014 08:00 PM PST Smartphone owners tend to spend 90% of their free time in front of screen. A lot of activities involve conversations and chats with inner circles of friends or relatives. But more and more applications and social networks want to incite us to connect, follow and meet up with strangers. What is this doing to our relationships and self-perception?  |
| How to Supercharge Your Social Engagement with Guest Blogging Posted: 20 Feb 2014 07:11 PM PST With the right approach to guest posting you will find that your social engagement increases naturally as people read and appreciate your contributions to their favourite blogs. But there are a few things you can do to supercharge your efforts and the social engagement you receive when guest blogging.  |
| You Are Probably Using Facebook Ads Wrong: Here's Why Posted: 20 Feb 2014 04:38 PM PST The social media marketing world is abuzz about a video basically outlining how much of a sham Facebook ads are. Essentially, the video makes the claim that Facebook Ads produce fake Likes and that marketers are wasting their time and money using them.  |
| The Tao of Google: An Enlightened Approach to Search Success Posted: 20 Feb 2014 03:43 PM PST Just as a Zen master who achieves enlightenment must still live in the world and overcome daily struggles, a company with a top position on Google's rankings still has plenty of day-to-day work to attend to. Here are the most important tenets of an enlightened approach to online marketing.  |
| Coping with Social Media Realities: Time and Information Management Posted: 20 Feb 2014 03:19 PM PST The challenge of time management is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights offers guidance for how to cope with them.  |
| How to Use Snapchat "Reveals" to Captivate Fans Posted: 20 Feb 2014 02:32 PM PST One of the great benefits of Snapchat's "blink and you'll miss it" marketing is the dedicated time viewers must give to the content you send out. While this limit is 10 seconds per ordinary snap, by combining multiple snaps in a Snapchat story, you can extend your message length much further, and encourage more watch-time.  |
| Create a Winning Twitter Presence Posted: 20 Feb 2014 12:51 PM PST Twitter is a major player in social business; the social network can be a great marketing asset. Social media changes rapidly, so stay on top of best practices to rise above your competition. Use Twitter strategically as part of a complete inbound marketing plan to help you attain your social media and global marketing objectives.  |
| Why You Should Stop Running Campaigns (In the Traditional Sense of the Word) Posted: 20 Feb 2014 11:43 AM PST We are seeing a transition from campaigns to ongoing relationships, real time marketing and other buzz words of choice that all mean one thing—keep in touch with and keep rewarding the influencers who are out there selling your brand.  |
| Writing in the Time of Algorithms Posted: 20 Feb 2014 10:28 AM PST In 30 years, algorithms have replaced a lot of human workers...could writers be the next Red Shirts targeted by this technological, Borg-like assimilation? I'll never work as efficiently as a computer. Computers are incapable of empathy and sympathy. They may form sentences and write novels, but how much emotion can they communicate?  |
| 5 Ways to Keep Visitors on Your Website Longer Posted: 20 Feb 2014 09:29 AM PST You have the right domain name, great search engine terms, the perfect mobile ready and responsive design website around, great speed rates and are still wondering why your visitors are spending less than a minute on your site. You need speed to load and a balance of content with other visually appealing aspects to draw in visitors, but what do you need to keep them?  |
| Five Brands that Understand the Power of Blogging Posted: 20 Feb 2014 09:20 AM PST In this glorious age of the internet, any business knows that they'd be a fool to not have a website. But with so much competition out there, it's not just about having a website anymore; it's about having an online presence. With this in mind, here we bring you five global businesses that are going the extra mile.  |
| How Will LinkedIn's New Publishing Platform Change the Media Landscape? Posted: 20 Feb 2014 08:48 AM PST LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy.  |
| What's Your Take on LinkedIn SWAM? Posted: 20 Feb 2014 08:01 AM PST This feature, called Site Wide Auto Moderation, or SWAM by the LinkedIn police says, "Any time a group member's recent contribution to a group is marked as spam or flagged for not being relevant, that member's posts to all their other groups are automatically subject to approval by group management."  |
| 8 Top Tips for Starting Your First Blog Posted: 20 Feb 2014 01:34 AM PST From choosing your platform to developing a voice, there are lots of different things to consider when starting your own blog. For anyone interested in getting into the industry, here are my eight (it was supposed to be five but I got carried away!) top tips for starting your first blog.  |
| Social Media Management and Franchises Posted: 19 Feb 2014 10:00 PM PST Social media can be a difficult enough thing for a small business owner or even a large corporation when there is only one centralized account on each social media network for the company. When franchises are added into the mix, extra considerations and policies need to be outlined to ensure that your brand keeps a consistent voice across channels and locations.  |
| 3 Reasons Why Your Business Should Consider Using Vine in 2014 Posted: 19 Feb 2014 09:00 PM PST With the increased emphasis on content in social media marketing this year, video has emerged as one of the key areas of focus. Even last year, Forbes was touting the strengths of utilising video content, highlighting the significant response rate of video over other formats  |
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