Popular Articles on Business 2 Community

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• Giving Back Can Boost Your Brand
• 11 Easy Social Media Tips and Tricks
• Social Media: New Ways to Fail!
• Streamlining the Customer Experience
• Future is Mobile: Trends & Predictions for 2014
• Trying GroupHigh for Blogger Outreach Campaigns
• LinkedIn Goes All-in With Content
• 5 Ways Social Media Tools Can Make You More Effective
• LinkedIn Checklist for Nonprofit Board Members [SLIDESHOW]

Giving Back Can Boost Your Brand Posted: 10 Dec 2013 09:15 PM PST It's the most wonderful time of the year. People everywhere are remembering the importance of giving back to the community and volunteering to help those in need. While there are many, many reasons to volunteer your time to charitable organizations, it might interest you to know that volunteering can boost your personal brand. People like to see that you give up some of your free time to help others. In fact, volunteers have a 27 percent higher likelihood of finding a job after being out of work than non-volunteers, according to new research from the Corporation for National and Community Service. Additionally, research shows volunteering can increase your network and skills, both of which are important factors in your job search. You will meet many new people when you volunteer. It's a great way to network because the people you meet at your favorite place to volunteer will at least share some of your values. You will also pick up plenty of soft skills such as organization, communication, time management, and more. In every case, volunteer experience on your resume shows dedication and integrity, and employers want candidates who have both of these traits. In addition to simply adding the experience to your resume, volunteering can also be beneficial as a way to get your foot in the door at a non-profit organization where you would like to work. Once you are familiar with the ins and outs of the organization and its culture, you will have a much better shot at establishing a brand and landing a real job there. While volunteering is a wonderful mission, everyone is trying to do it during the holiday season. In fact, the United Way says demand for volunteer opportunities tends to outweigh the need for volunteers this time of year! You need to get creative if you want to do some good for the community this holiday season. Here are some tips from the United Way on how to do just that: Provide holiday entertainment, like singing carols, at assisted living homes and group homes. Ask your favorite nonprofit organization for a wish list and purchase or collect items they can use year-round. Instead of giving regular gifts, donate money to your friends' and family's favorite charities in their honor. If you don't want to do this, you can ask them for donations to your favorite charity instead of gifts. Organize a coat drive by collecting new or gently used items for an organization that needs them. You can also collect shoes, hats, gloves and warm socks. Make a New Year's resolution to continue volunteering all year long. You'll gain a lot more from the experience if you volunteer more often than just during the holidays. If you truly want to boost your brand, it's important to keep up the volunteering all year long. You can take some of your free time once a week, once a month, or even once a quarter to make a difference in your community. Doing good for someone else every once in a while can really benefit your brand and your career. Start volunteering this holiday season and continue to do so for many years to come. Where do you like to volunteer during the holiday season?

11 Easy Social Media Tips and Tricks Posted: 10 Dec 2013 07:06 AM PST This week I am going to just take it back to basics. Here's a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Enjoy! Add Social Media Information to Print Media The most effective way to grow your followership organically without needing to resort to either buying followers or playing the super-aggressive game of follow prospects in the hope that they follow back; and, if and when they don't, unfollowing them. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. You need to make everything easy, too. Nobody's going to want to type in plus.google.com/103099807663073306865 but they might type in plus.google.com/+chrisabraham or google.com/+ChrisAbraham, for example. While not widely used, QR Codes can be utilized to make access to social media easier. When you're considering using print as a way to integrate corporate social media branding into your business, consider business cards, letterhead, and also placards, posters, and decals in the waiting rooms and public areas of your business. And while just adding Twitter, Pinterest, Facebook, and Google+ icons below "Find us on social media" might work for some people, it's much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that's how people use Twitter). It's especially important when your custom URL is not intuitive. Unison is @unisonbrand, for example, and not @unison or @unisonagency. Also, cross-platform consistency is key, something I have apparently ignored by setting up GerrisDigtial everywhere except on Twitter, where I decided on @gerrisd instead for reasons of brevity. I might change it back to @gerrisdigtial if the lack of cross-platform integration gets annoying or muddies my nascent brand. Add Well-Written and Fresh Content Honestly, I get pitched all the time by fly-by-night offshore and unqualified copywriting outfits. Once in a while, I give one of them a go, look at the product, and conclude that it's not worth it to order content-writing on the cheap. Maybe it'll be OK to use these folks in the future, but so far I write all of my own. Ask Questions If you're able to build some steam with regards to your followers and their numbers (as it's not worth asking questions in an empty room), then you need to transition from just sharing, expounding, linking, listening, replying, and responding. You'll then need to start actually getting out there and (sometimes awkwardly) initiate a topic or question. At worst, it'll just get the conversation started; at best, it can be part of a company's market research. It can even be akin to Ed Koch's How am I doin'? Be Consistent I always compare social media to parenting. When you have a child, it's a game of forever. No, not just until 18, but until you're in the ground, your final resting place. And, as a parent, most companies treat their social media children the way workaholic parents do: lots of time away, lots of time doing other things, then some grandiose gestures. Expensive gifts and trips in lieu of quality time, every day. Some companies ignore their social media campaigns with enough regularity that they are more like that charming uncle who only shows up a few times a year (but when he does, he's loaded down with booty, attempting to buy his way into the hearts of the children). In both cases, there's a lot to show but not a lot to know. They father and mother who pour lots of time, consistently, into their relationships with their children are always the best parents. And, in analog, the company or brand that recognizes that parenting is all about the daily grind, all about taking the kids to their soccer practice and doctor visits every day in a castrating minivan. It's not about all the sexy giveaways, awards, contests, and big splashy memes, videos, games, or challenges, it's about being responsive, online, and … there. Just like parenting. And remember, not just for now but forever, or until your company folds, whichever comes first. Be Relevant While I wouldn't — and don't — recommend too much irrelevant "trend surfing," I would recommend reflecting what's going on in the world through your social media. Express your knowledge, your passion, your expertise, and your interests through your social media profiles and platforms. Editorialize on the news, write a commentary of what's going on in the news. Don't merely share interesting links through your profiles but also analyze what's going on with them. Be the smart one, be insightful. You're the expert in so many things, be it properly trained or professionally or just based on experience and the number of years you've been on this earth. So, don't surf the trends so much as become a timely and relevant commentator on the issues of the day, especially when it comes to your industry. This is where a blog or a Tumblr and a content marketing strategy might make a lot of sense — someplace you can explore the longer-form, someplace to really dump your depth and passion into one place and over time. Be Diverse While all of my formal content-creations are focused on SEO, digital PR, social media marketing, and reputation management, my daily tweeting, blogging, and Facebooking are about all sorts of things. Memes of the day, cool stuff other people are doing, sensational news, cool inventions, and amazing new apps, gadgets, or phone. I often write and share about stuff I hear on my podcast lists (or what I am listening to) or on NPR in the morning. What social media is about is conveying who you are in addition to what you do. Social media is a very efficient medium for conveying character, morality, and belief. And this isn't done immediately but slowly over time, trickled out, as you reveal what's interesting and important to you and how you think, how smart you are about things. And, there's no pressure, either. This isn't your dissertation defense, you can take some time and energy putting yourself and your social media profiles together just right. There's no reason to ever be impetuous. Take your time, take a breath, and then engage. Be Where Your Readers Are As I discuss in Being pretty isn't enough for social media success, very few brands, companies, products, or services have the drawing power — the beauty — to actually attract people off of one preferred social media platform and to another. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. This is especially true if your customers have come to expect companies and services in your industry to use social media as a channel for customer support (and it doesn't matter if you do, either. If your competitors use social media to address customer concerns, you'll need to as well — and yesterday!). So, you can go even further. Monitor your space using Sysomos, SM2, or another social media monitoring tools, and then get out there to where the conversations are happening and jump in: blogs, message boards, listservs, email lists, and even reddit and metafilter (though I would ask for some double-ninja triple-advanced help for the last two). Be Patient Neither Rome nor your reputation online were built in a day. In fact, Google and everyone else hates being front-loaded. If you can only spend a few hours on Sunday night or on a Friday afternoon on Social Media, try using a tool such as HootSuite, SocialOomph.com, or Buffer. Be Personal Never forget (always remember) that you're dealing with real people, real individuals. And while you can speak and talk and gossip and share, you also need to realize that social media is a two-way street. Be personal, be intimate, be responsive. And don't turn all your individual responses into general FAQ content, always be sure to tailor your content to each individual person. Humans, not prospects; people, not opportunities. Yes, also prospects and opportunities, but you're doing all of this in public. Your cordial, general, patient, and most generous nature is always best served person-by-person. Brand Advocates MasterCard is converting all of its 7,500 employees into social media brand advocates. And you don't need to stop with just your official brand social media profiles and all the members of your staff but you can also go outside of your own organization to activate and encourage your natural allies, fans, and customers to sell, speak, share, and sing on your behalf. Tools such as GaggleAMP are very powerful amplifiers and accelerators for these sorts of advocacy campaigns. Give Your Titles and Tweets Some Love When it comes down to it, very few people will get past your tweet or the title of your blog post — so it had better be not only good but a complete synopsis of what your entire piece is about. And because you're witty, quippy, and brilliant, you'll want to be clever with your title: don't. I can tell you how many retweets and shares don't work at all when you share them without loads of editing — and people do not edit. They click "Share to Twitter" and then click post. You need to make it completely "done" and "did" — premasticate it — well before anyone ever shares it. Conclusion I hope my list has been useful. If you would like me to go into some more depth or if I missed anything, please let me know in the comments and I will aspire to address and meet your needs, questions, and requests. Cheers!

Social Media: New Ways to Fail! Posted: 10 Dec 2013 04:30 AM PST Social Media: New Ways to Fail! You got on Twitter, but you don't tweet. You won't show your face on Facebook, your Pinterest has a bunch of boards without any pins, and forget about Google Plus! There's absolutely too much to do, and you don't have enough time to goof around on the Interwebz. Does that sound like you? It actually sounds like a lot of people. There are so many ways to fail, and here are some more in case you haven't tried these. Ignore People When people send you a tweet or tag you on Facebook, don't respond. Turn off all notifications (what a nuisance!) and pretend not to notice anybody. Post Once a Month Post about 2,000 times once a month. Then stop until the same time next month. Calendar it now! Use Broadcast Mode Send out your messages continuously, and use UPPER CASE. And lots of punctuation marks!!!!!!!!! People love it when they think you're yelling! Don't Say Anything Alternately, adopt radio silence. Make like a cricket. Stalk People Post embarrassing pictures of your friends on Facebook without asking them and then tag them so that all their friends will see how great they look when they're drunk and punching a cop in the face. When they ask you about it, laugh. If they ask you to take them down, say "why? you look so good!" Steal Content Take other people's content and pretend it's yours. When someone politely asks you to stop sharing your content, ignore them. Be Boring Make every story sound exactly like the last one. And the next one. And the one after that. Cross-Post Use your tweets on Facebook, your Pinterest pins on Instagram, and act hurt when nobody comments on your things. 101 Dalmations Post only pictures of dogs, nothing else. Or if you're not into dogs, how about cookie jars? Or old spoons? Everybody finds fire hydrants as fascinating as you do! Rant Are you a member of the aluminum foil hat brigade? Let your freak flag fly and rant endlessly about aliens, conspiracies, the government, the other political party, how ObamaCare has failed, and so on. Here are some of the benefits and down sides of ranting. What New Ways Have You Found to Fail? Are you as amazed as I am at all the creative ways people find to fail? Let me know about it in the comments!

Streamlining the Customer Experience Posted: 09 Dec 2013 07:02 PM PST Streamline is defined by Merrian-Webster Dictionary as "to make (something) simpler, more effective, or more productive".   When customers reach out to a contact center for support, they want their issues resolved both quickly and accurately.  Streamlining the customer experience should be a goal in contact centers in order to help ensure that customers are consistently satisfied with their interactions.  This should including making the interactions with the contact center simpler and more effective, which should help lead to higher customer satisfaction and ideally, higher customer retention. Contact centers often measure issue resolution time by total agent handling time rather than total time between when the issue was opened to the time it was closed.  In the two examples below, the actual handle time (when someone was physically working on the issue) was very short for each.  However, from the customer's perspective, the total time to resolve was 18 days for Issue one and 10 days for issue two.  Without visibility to the total resolution time, a contact center may believe they are handling issues inefficiently, which may not show a correlation to customer dissatisfaction as relayed in surveys. Below are four basic approaches that could help streamline the support process. Remote support.  Providing remote support for customers enables agents to troubleshoot and provide support in a more efficient manner in many cases.  Often times language barriers – whether it be technical terminology or linguistics – can be a barrier to providing efficient support.  With remote support, the agent simply takes control of a customer's system and performs the necessary troubleshooting and repair steps, rather than trying to explain to the customer how to do it themselves or wait for a support agent to be dispatched to help in person.  This saves both wait times and actual support times. Collaboration.  This collaborative approach allows the Level 1 agent to work with the Subject Matter Experts (SMEs) in a collaborative manner when they (Level 1 agents) are not able to resolve the issues alone.  The Level 1 agent could simply ask for assistance from a SME in real time, instead of passing the issue on, which causes both delays in resolution and frustration on the customer's part when they have to repeatedly explain the issue and wait between levels of support. Automation.  Another effective way to improve information gathering, troubleshooting, and solutions delivery steps is to automate processes, which would ensure consistency and remove non-value added steps.  Ideally support agents are all trained to troubleshoot and handle issues the same way every time, with the expectation that the customers receive the same consistent experience no matter which agent they reach.  Yet the reality is that troubleshooting and resolution steps and time can vary depending on agent experience levels and preferences.  Providing the agents with automated processes such as software installation and setup, could both streamline the process and ensure consistency. Shift support.  In the example above, the Level 1 agents are only allowed to handle the most basic issues, such as password resets.  All other issues are escalated to Level 2, which can cause backlog and delays in getting the issues resolved for the customers. Training and empowering the first level agents to be able to handle more issues should help streamline the customer support process. The best approach to streamlining could be a combination of several or all of the approaches above, depending on channels (phone, chat, email, web based) and support type (technical support, customer support, sales).

Future is Mobile: Trends & Predictions for 2014 Posted: 09 Dec 2013 06:46 PM PST Since 2013 is coming to its end now, many world's reputable marketing and advertising specialists have already come up with their outlooks, regarding the probable image of the industry next year. Even though some of the analysts' forecasts are specific, they generally predict rather common trends to reign the market in 2014. The most obvious trend in the international marketing and advertising industries is the continuous growth of their mobile segments, which are likely to open many more revenue opportunities for companies, working in e-commerce and force them to become more creative in engaging their audience and generating demand. In particular, cross-screen mobile marketing activities and advertising campaigns will perhaps become the most promising ones in terms of customers' responsiveness and the volume of ad profits. Both mobile lead generation and nurturing techniques will become more sophisticated, as well as mobile lead scoring and re-scoring methods to meet the ever-changing customers' behavior. Additionally, one of the hot trends of 2014 is likely to involve location-based advertising and marketing: the personalized mobile messages and notifications, sent to people via branded apps, created using the innovative technologies, e.g. iBeacon. According to Anton Ruin, CEO of Epom ad serving company, the role of geotargeting on mobile will definitely remain crucial for advertisers, no matter which particular niche they are working in. "Obviously, location is absolutely vital in mobile advertising, especially given there are no cookies to analyze." Last but not least, the world's respectful analysts name mobile complex data analysis among the most important aspects in 2014. Since cutting-edge technological solutions allow companies to get more granular location data, the focus shifts to identification of the context and the development of the special infrastructure to map it. Otherwise, even the most detailed audience information might become simply useless for businesses.

Trying GroupHigh for Blogger Outreach Campaigns Posted: 09 Dec 2013 12:00 PM PST I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. What I do is a little different than the garden variety influencer outreach. I don't reach out to 40 bloggers over time, I reach out to upwards of 2000 bloggers all-at-once. What I need is I need painfully-fresh and large lists of bloggers, each blog needing to be perfectly targeted to the clients' products, services, news, location, restrictions, and needs. For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky. And I need a lot of them. I need brains and discernment. I also need blog names, formatted-correctly, and blogger names, spelled right, and I need to make sure the blog is current, and active. What I need more than anything else, however, is the blogger's correct email address as I pitch via email. I have been searching in earnest for a software solution that would be affordable enough to make sense. In the beginning, my time was free so it made sense to identify blogs, prospect bloggers, engage communities, pitch influencers, and write reports all on my own, allowing me to make every dollar billed. Then, as my company scaled and I couldn't do it all on my own, I had teammates do it — but they hated it. Then I found an offshore team that worked when — and only when — I needed them and offered me an affordable solution in enough of a timely manner that I could easily work it into the campaign plan. The majority of the solutions out there are focused not on list-building or email-acquisition but they're focused on the persistent engagement and long-term intimacy required by what I call A-list blogger outreach. This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers, SoundClouders, Instagramers, Viners, and I guess Google Plussers. What these social media publicists need is a CRM for bloggers instead of business clients and prospects. They need to maintain a current and details-oriented dossier on each and every person with whom they communicate, noting history, preferred method of contact, preferences, boundaries, and even marital status, number of children, vacations, political leaning, etc. Like spycraft, like sales, like the best hotels and condominiums. That said, for me, it was always easier to just task my overseas team a couple-few weeks before I needed my topical lists, give them a very strict parameter based on what I needed (US-only or pro-this or anti-this, etc, each parameter costing a little more as records are harder to collect), give them a very detailed keywords list, and let them dig, dig, dig. Anyway, that's why it's so important for me to make sure I have the following sorted out before I choose the right tool family to marry into. It needs: Hundreds and thousands of blogs collected over a wide swatch of topics, verticals, demographics, and geographics. All the blogs need to have contact info because the bloggers' names, titles, and email addresses are essential to me All the blogs and bloggers need to be pre-QA'd, quality-controlled, and vetted as bloggers who aren't hiding their contact info All the contact info for all the blogs need to be constantly-scraped and constantly-updated. The ability to export everything I need into an Excel or CSV file that I can use in my own systems And, it would be really amazing to be able to track the bloggers who end up being the most keen and promote them to the A-list Traffic stats, reach, penetration, popularity, and clout of the blogs and bloggers would be ideal The ability to upload long lists of blog URLs to create lists or social media handles or emails to find blogs would be perfect (am I asking too much?) I didn't think it was possible to find all of these services, a way to free me from needing to do extensive personal blogger research myself or all the front-end and back end setup and quality-control. And, if I were able to find a service like this, I was afraid that it would be a limited database of moldering contact info, collected only and never purged. So, I would query the service, get a whole lot of blogs and bloggers back, and suffer from the fact that most of the blogs, bloggers, and emails addresses are not only stale but possibly toxic. But then recently, over coffee, friend of mine in the same business told me about his secret weapon: GroupHigh. Skeptical, I got a demo exploration and was pleasantly surprised: but it really seems perfect for my needs. I'm going to start using it, and let you know how it works for me, how I use it, the sort of benefits and value-add that I can then pass to my clients through access, continuity, persistence, social media as well as accurate reporting. This is going to be a bit of a John Henry experience: men versus automation. I will be sure to report in on how things are going. We're engaged with some pretty high profile companies for serious blogger outreach — so I will be able periodically report on how GroupHigh performs compared to my team of researchers. Let me know if you have any questions or queries in the comments — I am very interested in learning more about your process, the services you use, and how you initiation, manage, maintain, and deepen your online influencer outreach and engagement campaigns.

LinkedIn Goes All-in With Content Posted: 09 Dec 2013 07:33 AM PST There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine. Here are three features that have changed the content landscape on LinkedIn: Big Name Influencers LinkedIn knew that if it wanted to jump into the content arena, it needed to associate itself with some big-named personalities. And, that's just what they did. With the likes of Richard Branson, Founder of Virgin Group; Deepak Chopra MD, Founder of Chopra Foundation and Pete Cashmore, Founder and CEO at Mashable, gracing LinkedIn with content, people have a darn good reason to keep coming back. Follow these individual influencers and their newest content will show up directly in your LinkedIn news feed. Channels If getting insight and advice from one individual isn't your thing, Channels might be more your style. You can follow Channels to get articles from both influencers and top news sources. Channels bring subject matter experts such as, Gary Vaynerchuk, CEO and Co-Founder of Vayner Media; Charlene Li, Founder of Altimeter Group and David Edelman, Gobal Co-Lead of McKinsey Digital, together under one roof to talk about a single subject. The aforementioned experts all reside under the Marketing Strategies channel and lend their perspective on the ever-changing world of marketing. Pulse So you've followed some influencers, and you've carefully chosen channels that'll benefit your professional life, but how do you keep all this information in order? Enter Pulse. It's like having your own content concierge. It goes through all the content you follow and bubbles up the best of the best. This way, you don't have to spend time searching and can start soaking in good content. So now that you're up-to-date on LinkedIn's content approach, what do you think of it? Are you using Channels, Influencers or Pulse? Are they beneficial? Is it making you visit LinkedIn more often? Let us know in the comments!

5 Ways Social Media Tools Can Make You More Effective Posted: 09 Dec 2013 07:21 AM PST Assuming you have a smart social media strategy in place, it's really important to spend time selecting the right social media tools for your business, in order to save time and improve your results. Here are 5 ways social media tools that can make you more effective. 1. Schedule content at the right time If you have followers around the globe and you want to share great content you might want to send your content at a time when most of your followers are online or send it multiple times to make sure your followers see it. If you're an active Twitter user sending your important content multiple times is essential if you really want a large part of your fan base to see it. Socialbro analyzes your twitter following to detect when they are online. There are other tools that can help in this area also. 2. Manage multiple accounts more efficiently As your social media presence develops you'll probably have profiles for you and/or your company built up over multiple social media sites. For example, Twitter, Google+, Facebook and Linkedin. You can open up each of these and read and share content directly. However it is more efficient if you use a management tool that can help. For example, SproutSocial is a a good social media management tool that supports Facebook, Google+, LinkedIn and Twitter. 3. Save time curating and reading content Reading and sharing great content is important in social media. But finding the best content to read and share is time consuming. RELATED CLASS: Best Practices for Integrated Content & Social Media Marketing Content curation is the process of filtering through content to find the most suitable content for you. But you don't have to do the initial filtering of content. There are social media tools that can help. For example, Swayy is a content curation tool that tries to find content relevant to your niche. This will save you a lot of time. 4. Monitor important conversations online Social media is a constant stream of conversation that's hard to keep up with. But it's essential to keep track of conversations about you and your brand. You may also want to keep track of conversations about your competitors. This is where social media monitoring tools can help. They can be used to filter out the most interesting conversations. For example, Viral Heat is a social media management tool that has a monitoring facility. You can set up alerts based on the keywords you want to track. 5. Automate the repetitive tasks Building relationships through social media is essential for success and this cannot be automated. However, repetitive tasks can be automated, or done much faster. For example, you can set up your blog so any new post is automatically shared through Hootsuite or Dlvr.it. Why do this manually when you always want the content shared? What tools do you use to make you more efficient? What action will you take as a result of this post? Do you want to grow your Facebook audience? Watch Tips and Tricks for Successful Facebook Growth, and learn how to effectively engage your Facebook fans and grow your fan base while doing so. See what works, what doesn't work, and get insider tips to implement immediately. Get instant access to this class now.

LinkedIn Checklist for Nonprofit Board Members [SLIDESHOW] Posted: 09 Dec 2013 06:35 AM PST Social media for social good is my passion. I spend my nights and weekends advising amazing nonprofits (see Go Inspire Go and the American Red Cross Silicon Valley) on how they can leverage social media to fulfill their missions. I've had the honor this year of presenting to several nonprofit boards about how they can leverage LinkedIn to help their organizations. My goal in these presentations was to inspire at least one nonprofit board member to think differently about LinkedIn – as not just a place where they may go to find a job, but a place where they can build their professional networks to support the causes they care about. As my mentor Meg Garlinghouse has said many times, "human capital is the future of philanthropy" – I believe nonprofit board members are leading the way. If you sit on the board of a nonprofit, you were recruited because of their passion, talent, resources and relationships. This presentation outlines why and how you should leverage your LinkedIn presence to benefit your favorite nonprofit organization. LinkedIn Tips for Nonprofit Board Members from Connie Chan Wang If you're not already serving on a nonprofit board but are interested in joining one, indicate your aspirations on your LinkedIn profile. Have other LinkedIn tips for nonprofit board members? Please share them in the comments below or on Twitter @cheesycons.

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