Popular Articles on Business 2 Community

---

• 6 Predictions for Social Media in 2014
• Why Your Small Firm Will Never Succeed on Social Media.
• 4 Key Facebook Marketing Trends You Need To Know For 2014
• The Top 8 Local SEO Ranking Factors of 2014
• Adapting Your SEO Strategies for Google Hummingbird in 2014
• Email Marketing And Social Media Marketing Should Be BFFs In 2014
• Why You Should Be Using LinkedIn For Your B2B Marketing [21 Facts]
• Selling Social Media To The Sales Team
• Top 100 Tools for Learning in 2014
• 4 Social Media Metrics That Matter!

6 Predictions for Social Media in 2014 Posted: 20 Dec 2013 12:02 PM PST As we wrap up 2013 and look forward to 2014, it's time to start thinking about what the next big thing is going to be across the social media world. In looking back at the predictions for 2013, most social media marketers expected to see social media follow in the path similar to the rest of the digital world – more emphasis on mobile devices, a greater understanding of using social to reach a global audience, incorporating social practices across all marketing avenues and tapping into the immense amount of information social media and social campaigns provide to marketers about their audience. While these initiatives will continue to expand within the social media world, there are new areas and trends that will be the focus of social media in 2014. 1. Social Business will be the new norm As executives start to recognize the full potential of social media, they are starting to expand the practice beyond just the marketing department within their organizations. Some of the logical next steps have already been happening, with sales, human resources and customer service departments already utilizing social as part of their daily business practices. However, a recent survey by Deloitte found that businesses are expanding social media into IT, Operations, Supply Chain, Risk Management and even Finance. 2. Image sites will explode 2013 saw a shift in people sharing more visual-based content rather than text-based. You couldn't log into LinkedIn or Facebook without seeing an infographic or video in a news feed. It's cliché to say "pictures say 1000 words" but in this case it's true. Images and videos have the ability to portray messages to an audience that plain text content can't. It's this sort of functionality and power that will lead to visual content becoming an increasingly important part of a marketing strategy. Sites like Slideshare, Tumblr and Instagram will continue to grow their audiences. Resourceful businesses will figure out how to position their brand on these sorts of sites and create shareable content that will help to drive their brand awareness. 3. "Micro -content "networks are here to stay Apparently, 140 character postings just don't work anymore. People want visual content that is immediate not very tedious to create. That's not to say Twitter, Facebook and Youtube are suddenly going away. Real-time image sites like Snapchat, Vine and Instagram will become more important to marketing strategies, especially for those looking to reach a younger audience. 4. More platform-specific content Social marketing used to consist of marketing teams developing one piece of content and sending it out in a shotgun like approach – casting a wide net hoping someone will be hit with it. However, with each network having a more defined audience, marketers will now start creating content specific for that platform's particular audience. Social marketers will take a greater look at their networks and design content that matches what they wish to accomplish. Sites that drive higher conversions will start to get content that is different than a site that drives more impressions or clicks. 5. Increase in social ads spending Anyone who's been on Facebook or Twitter has seen a promoted post from a company. 2014 should see an increase in the total spending on social advertising. Social ads provide an incredible platform that more traditional or even "old-school" advertising doesn't. The amount of information available to marketers allows for ad targeting that is unique to the marketing world. Social ads are also proving to be much more effective than older forms of online advertising in terms of effectiveness and overall ROI. Promoted Tweets have shown a 1-3 percent engagement amongst the targeted audience while Facebook ads have shown a click-through rate around .2%. With a cost-per-click much lower than older forms of online advertising, we've only just begun to see what sort of ads marketers will come up with. Social ads are also much more effective on mobile devices. And considering that by the end of 2014, there will be over 1.4 billion smartphones around the globe, we've only scratched the surface on social advertising. 6. Google+ will become one of the big 4 Most of the marketers I've talked with have a difficult time understanding how best to use Google+. We all know that it's essential to use, Google made it abundantly clear by including it as part of their SEO experience. And with 343 million active monthly users, second only to Facebook's 1 billion plus, there is a huge potential audience. No longer can Google+ be ignored in the social world. With Facebook turning 10 in 2014, business owners and leadership are finally recognizing the necessity of an effective social media strategy. 2014 will be a year of huge growth and further development of strategies for both B2B and B2C marketers. What do you think the big trends will be with social media in 2014? Let us know in the comments section!

Why Your Small Firm Will Never Succeed on Social Media. Posted: 20 Dec 2013 10:02 AM PST The owners of so many firms say things like: "We’ve tried social media, and got nothing from it" If you're one of them, read this article just before you give up, and then put the action plan into place. There are, of course, some that are doing well on Social Networking sites, getting good leads and also enjoy being there. The difference between Social winning and not. There is one consistent point that comes across in those that are happy to keep using social networking sites to get business, as they are getting business from them. That point rarely, if ever, came up in the group that were struggling. For an answer I turn to something that used to be a major problem to ships – Icebergs. The Iceberg principle and Social Networking success. A few months ago a business owner told me that he really ought to get into social media, as all of his competition were doing well with it. Despite the fact that six months earlier he had not been interested in it. He like ship captains before him had believed that Icebergs wouldn’t affect his journey. Of course, they then panicked when they saw some. I listened politely and the conversation moved on. Recently I saw him again and asked how it was going. He was mystified, it wasn't working. He had chosen the relevant platforms for his type of business, looked at where his competitors were, created a great campaign and got a good agency to run it for him. Like so many others the results were disappointing to put it mildly. He asked what he should do, so I reminded him of our previous conversation and told him the Iceberg story. The big problem with Icebergs is, as you know, that the vast part of them are below the water. Below the water is the part that does the damage. What he, like so many others don't see is that social networking is about being social. It's about relationships. The small firms that get value, are creating and enhancing relationships (that's invisible, below the water). They're not just having great visible campaigns run for them (that's the visible bit, above the water). Social is about relationships! CNBC was talking about Beyonce's recent album launch: “I wouldn’t so much say that ‘marketing as we knew it is dead’ but rather that marketing is reverting back to what it was in the 1960s—relationship marketing. … Beyoncé’s new album isn’t successful because she kept it a secret and dropped it out of thin air, it’s successful because she has a huge fan base, has poured her life into her brand, and is an incredibly talented human being.“— Jason HeadsetsDotCom Those same small business owners that are concerned about Social Media will readily say that the best marketing, ever, is referrals from existing clients. But, they haven't connected the dots. Your one point Social Networking action plan Do whatever you currently do "above the water", but think about that Iceberg. How will you drive relationships? How will you use Social media for Social Networking? Each week get in touch with 5 people on whatever platform you use, converse, "chat", "network" or whatever you call it. Develop 5 relationships each week, bring the networking into Social Networking and don't think of it as (anti)social media. That's the one thing that business owners who are using Social Networking sites successfully are doing, that others aren’t. Go, have fun, and remember there is more Iceberg below the waterline than above it. If you’ve enjoyed this post and want to develop your small business, I have a resource library stuffed with articles that will help you. They’re all available to download, for free, just click here to sign up. Photos under creative commons license:  Iceberg above the water Iceberg with underwater element

4 Key Facebook Marketing Trends You Need To Know For 2014 Posted: 20 Dec 2013 09:20 AM PST The numbers are in: Facebook has built the largest and most engaged audience on the planet, according to recent research from Marin Software. With over 1.19 billion monthly active users, most of whom log in daily, Facebook remains an incredibly important avenue for marketers. While Facebook has faced criticism the past year over issues of page updates not reaching fans, brands still need to be on Facebook simply because that's where consumers spend a significant amount of their time. You might say 2013 has been a rough year for Facebook marketers. That makes preparing for 2014 all the more important. Based on the research from Marin Software, four very important Facebook marketing trends you need to know about are outlined below. The News Feed Has Been Adopted As a Native Ad Vehicle Put simply, native advertising is the practice of integrating content (ads) directly and seamlessly into the user experience. Sponsored stories in Facebook's News Feed, for example, would be considered a native ad. On the other hand, a traditional banner ad would not be considered native advertising. Facebook launched News Feed ads in 2012 and marketers quickly realized the potential. In fact, spending on News Feed ads increased by 140% in Q3 of 2013 (compared to Q2). That trend is unlikely to slow any time soon and for good reason. Compared to Facebook's right-hand sidebar (RHS) ads, News Feed ads had: 44x higher clickthrough rates. [Click to Tweet This Stat] 67% lower costs per click. [Click to Tweet This Stat] 5x higher conversion rates. [Click to Tweet This Stat] 64% lower cost per acquisition. [Click to Tweet This Stat] Marketers who want to have the most success in 2014 should begin allocating larger portions of their ad budgets to News Feed ads. The increased visibility and engagement drastically improves the potential for a positive ROI and justifies Facebook ad spending. Facebook Users Have Fully Embraced Mobile You've likely heard it time and again: everything is going mobile. Facebook is no exception. Facebook recently reported 74% of users visit the platform on a mobile app and this percentage has been increasing significantly throughout 2013. [Click to Tweet This Stat] As the trend toward mobile continues, savvy Facebook marketers will need to create new strategies for targeting these different devices. One of the more prominent strategies currently being used is splitting campaigns into mobile-only and desktop-only. Based on Marin Software's findings, this practice increased 45% between Q2 and Q3 2013. Similar to the relationship between News Feed ads and right-hand sidebar ads, mobile-only ads have significantly outperformed desktop-only ads. Mobile-only ads had: 187% higher clickthrough rate. [Click to Tweet This Stat] 22% lower cost-per-click. [Click to Tweet This Stat] Without a doubt, those marketers who get in line with this trend toward mobile will be the most successful in 2014. Facebook Users Buy More from Brands They've Engaged With Facebook has always provided advertisers a method of getting their message in front of users based on profile information. However, there were limitations to that if users chose not to provide information or if this information didn't necessarily reflect on a person's buying habits. In the words of Marin's researchers: Recognizing these limitations, in 2013 Facebook expanded the ways advertisers could target users by including web browsing behavior and purchase data. The new targeting feature, called Custom Audiences, enables advertisers to easily target and retarget Facebook users not only by the type of person they are but also by the type of potential buyer they are. The addition of Custom Audiences is perhaps the most significant change Facebook has made for advertisers. Two major benefits of using Custom Audience advertising include: The ability to advertise to leads captured from your website. You can use email leads from your website and create a Custom Audience segment that advertises specifically to those email leads within Facebook. The ability to retarget website visitors. Custom Audiences can be created for segments of website visitors who abandoned their purchase during specific stages of the conversion process. This allows businesses to "recapture" likely buyers by targeting Facebook ads with discounts or offers towards them. In addition to these benefits of Custom Audiences, the data supports their effectiveness over Category / Interest Targeting. According to Marin, the cost-per-acquisition (CPA) is 64% lower with Custom Audiences compared to Category/Interest Targeting. [Click to Tweet This Stat] Facebook Users Engage "Fresh" Ads More Often As always, ads need to be as compelling as possible in order to garner the most attention. This is even more true today as more and more advertisers move into the Facebook platform. To get noticed, you need variation and differentiation. Marin researchers suggest: When the same ads are shown to the same targets over and over, "ad fatigue" can occur – causing consumers to not only ignore your ads but become irritated by your brand. In order to maximize clickthrough rates, ad images and copy should be refreshed "every 2-3 days and in some cases as often as every hour." According to Marin's data, advertisers who use ad rotation strategies experience: 35% higher clickthrough rates. [Click to Tweet This Stat] 4% higher conversion rates. [Click to Tweet This Stat] 38% lower cost-per-click. [Click to Tweet This Stat] 34% lower cost-per-acquisition. [Click to Tweet This Stat] Long story short: If you want to be successful with Facebook advertising, you should have a clear, formal ad rotation strategy in place. In Summary Many marketers may be right in their claim that Facebook is moving close to a "pay to play" model. This doesn't mean it's time for a mass exodus. Facebook's massive user base isn't going away any time soon and, for that reason alone, marketers can't cut loose. Fortunately for those with an ad budget, Facebook has provided a number of very effective advertising avenues when used properly. By following these four trends and investing in Facebook, it's certainly possible to drive revenue at an attractive ROI in the coming year.

The Top 8 Local SEO Ranking Factors of 2014 Posted: 20 Dec 2013 03:30 AM PST A curious paradigm shift has occurred in the visibility of local businesses. There was a time when people would drive through their city, know of particular shops, visit them regularly, and consult phone books for any services they were not already privy to. Visibility was as much determined by literal, physical visibility as it was by listing in the yellow pages. With ubiquitous GPS, the desire for information and pricing prior to leaving the house, and the availability of customer reviews to help determine the destination, visibility now has infinitely more to do with search index ranking than with well-lit signage. Fortunately for local businesses, gone are the days when appearing in online search results meant battling the big boys for traffic. Google has made extensive inroads in the construction of solutions for local businesses. We specifically mention Google for a reason. Bing and Yahoo may have local search results built into their platforms, but Google’s high traffic volumes and tie-in with Google+ afford unique tools for local businesses that will ultimately determine quality and impact of listings as the connections develops. It bears emphasis that, while these eight factors are of great importance, any measures that can be taken to improve the relevance and quality of online listing is worth implementation. There are plenty of fish in the pond, so having the biggest hook is a goal worth pursuing. For more information on additional factors, consult Moz’s extensive 2013 Local Search Ranking Factors survey. For now, let’s take a look at the top contributors to search relevance. 1. Proper Business Category When listing your business on Google’s platform, you’ll be asked for everything from your street address to the name of your first-born child (kidding). It is easy to assume that this information is just a formality, but this data constitutes the totality of your business record in the search index. Highest among the entries factored in is the business category. Initially, you will be asked to provide a primary business category according to Google’s current taxonomy. This is the single most important piece of information you can specify to make your business searchable. For example, in order to be included in a search for architects in Toledo, you must list your business as an architecture firm. Failing to do so will result in a great deal of missed traffic. 2. Physical Address in City of Search The second component of that search for Toledo architects is the city. This entry affects your listing in two ways. The first involves including it in the collection of business listings within a certain city. By this system, if someone in City of Industry, CA is searching for Toledo architects, the street address of your business will assure that your firm is in the results. The second way that your physical location makes a difference is by returning results to devices within the city specified. This means that someone with a cell phone in Toledo who searches for “architects” will see your listing. This does pose potential challenges for businesses just outside of city limits and service businesses that travel to perform work, but remedies for these, including Google Plus association, will be discussed later. 3. Consistency of Structured Citations In listing the physical address, phone number, or name of your business, consistency across multiple citations is essential. When we say “citations”, we are referring to listings on services like the Yellow Pages. Smaller discrepancies like St. versus Street are less important than typos or outdated information. Since search ranks depend on collections of reputable links and references, any inconsistencies in listing devalue the authority of the primary listing and lead to unnecessary confusion. Make a habit of checking structured listings and updating/correcting information on a regular basis. 4. Quality of Citations Of course it is not enough to simply be listed on Bill’sBusinessBlog.com. The quality of structured citations plays an equal part in the authority of search results. Focus first on getting listed on local business indexes before scrounging for less reputable associations. Tools like GetListed.org provide checks and tools for making sure that listings are numerous and of sufficient quality. 5. HTML and Plus Place Page Information Here we see one of the more explicit Google+ tie-ins to benefit local businesses. Plus offers businesses a chance to make a free local page that shows their information, allowing for customer engagement and distribution of marketing materials, much like pages on Facebook. The bonus of a Plus connection is the consequent bump in search relevance offered to incentivize the social media platform. The key is to keep an eye on the name, address, and phone number (NAP) of your Google Places listing and Plus Local listing and make sure they are consistent. The association will certainly pay off for Toledans looking to build a new house. 6. Quantity of Structure Citations After you have established a solid foundation of structured citations at reputable businesses indexes and online associations, focus on the quantity of your citations to improve your authority. A good rule of thumb is to keep in mind that the more competitive your market, the more structured citations you will need. An easy way to find places to get cited is by typing business category terms into Google and seeing what pop up. A query of “architects” lists at least half a dozen opportunities for citation on the first page alone. 7. Domain Authority The strength of a website also plays a big part in determining its rank in local search results. The collection of metrics that determine that strength, including the profile of inbound links, is referred to as “Domain Authority”. All technical definitions aside, the score is an approximation of the competitiveness of a website in Google search rankings. By improving domain authority through effective search engine optimization, businesses can put themselves closer to the top of the pile. 8. Verified Google Plus Local Page The fact that two separate Google Plus tie-ins reside in the top 8 local search factors should be a great big green light to businesses considering hopping on the platform. In this case, a local Plus page (with matching NAP), verified by the user, will strengthen the authority of your place page, your website, and your local listing. The triad of connections makes a potent combination in the fight for local attention, but it is important to take this network on your own shoulders. Outsourcing the traffic optimization job is acceptable on a temporary basis, but the tie-in of each of these outlets with your own Google Plus profile will help make your business even more relevant. As stated before, these are only some of the considerations local businesses need make to stand out from the crowd. However, with each of these in place, Davis and Davis Architects of Ohio will be off to a great start. Focus on quality-structured citations with consistent name, address, and phone listings and utilize Google Plus assets to improve search rankings. Be sure to list your business in the right category and don’t be afraid to get a little technical and optimize your search engine keywords. Through a little digital sweat and elbow grease, you may be the next random dinner destination for out-of-towners and locals alike. This post, “Top 8 Local Search Ranking Factors“, first appeared on HostGator’s Web Hosting Blog, Gator Crossing.

Adapting Your SEO Strategies for Google Hummingbird in 2014 Posted: 19 Dec 2013 08:55 PM PST Google's Hummingbird update ushered in a new era of user-centric marketing, not just in SEO, but all forms of marketing. Now, more than ever, the user is in the driver's seat of determining a site's success. It's always been this way, but think of it as a refocusing of efforts. Instead of fixating on individual phrases, it's now more about the why behind the phrases. All in all, this is a great thing – but it has many site owners worried. If you've been stressing over Hummingbird – don't fret! We're here to answer your burning questions. What is Hummingbird? Google Hummingbird was an algorithm revamp that was pretty significant. It's designed to deliver more relevant results to every user, faster. Danny Sullivan of Search Engine Land summed it up best: "In general, Hummingbird – Google says – is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then." Simply put, it's a total upgrade of the Google experience. This is very different from other algorithm updates, like Panda and Penguin, which were designed to "knock down", "weed out", or "correct" website bad behavior in the search engine results. Instead, this is an overhaul to the user experience by making the results pages better by improving things like: Updates to the knowledge graph (comparisons and filters) Conversational, cross-platform search Bigger focus on user intent Better mobile search experience. When was this rolled out? Over a month ago – and no one in the SEO community really noticed. It's been running in the background of search engine results for several weeks before Google made its announcement recently. Who does it effect? 90% of all search queries – the bulk of all searches. Does Hummingbird affect content? Indirectly. As noted, Hummingbird is about user intent, so content is likely going to be less about keywords and more about answering a user's question or addressing a need. Also, it's going to be more about useful content, rather than just original content. Google has already said that conversational queries/search is going to play a bigger role, so content should be created with that in mind. A website that can answer more questions, offers expertise on relevant topics, uses a wide variety of keywords, and has depth is going to be successful in the future of search. As an SEO takeaway, remember to ask yourself: what question or need can I answer with this content? Bearing this in mind as you develop your content strategy can make a huge difference in your SEO campaign in the world of Hummingbird. Does Hummingbird affect link building? Indirectly. Hummingbird is all about making the user and the user's intent the most important thing, so link building really isn't changed. However, what this does mean is that link building efforts will need to keep user intent more in mind than ever. To adapt your SEO to this, be more mindful of linking sources and behavior and find ways to help your links answer user questions or provide more relevant information. Be a resource, an expert, a thought leader. This can help you provide more value to users and put better content out there as a whole. Does Hummingbird affect social media? Maybe. Google+ is billed as the "social spine that improves the user experience across Google." There's a very good chance that Google+ will be integrated even more into the search engine results and the network is poised for growth. This is something we know is on the horizon as Google values its products very highly and will do whatever it can to build mainstream adoption of the network. Stay tuned, but we think that Google+ is about to get bigger, regardless of Hummingbird. You can get a jump now and build authority through authorship by getting active on Google+. Post your content and blog posts there, engage socially, host Hangouts to build your brand – do whatever you can to spark an engaging presence on this channel. What does this mean for the way we do SEO as an industry? Google has always had one goal: deliver the most relevant and valuable information to searchers. This algorithm change directly supports that goal by putting the focus on the user. Instead of just keywords, it's now important to consider the reasons behind the keywords and craft content that addresses that. This doesn't change everything about the way we do SEO, but, we need to now put less focus on specific keywords and instead, think about what the user is thinking/needing/feeling when they're searching – and then give them the most relevant content and experience possible. As a site owner, this is your responsibility too. What should I do as a site owner to adapt? The key takeaways from Google Hummingbird should be that you need to focus more on user intent in  every aspect of your site and marketing. When looking at trends for core question-based searches over the last 7 years, there's a distinct rise beginning in 2009 and continuing today: You may notice that I left two key questions out of the trends: "how" and "what". When adding these into the mix, their popularity and growth is by far dominant, especially for "how". Understanding users' search patterns is important when developing new content for your site. As Google is one to set trends, we expect the effects of Hummingbird to ripple throughout other channels as the focus become more on what the user wants rather than the action the website owner wants the user to take. If you really want to get in-depth with this, take a look at this post from Moz on implicit versus explicit query modeling. We'll dive into this more in a future post, but this is a good place for you to begin learning about how you can harness the power of user intent. Content marketers will rejoice as this is a perfect opportunity for building out your content areas and making them much more robust. Hummingbird encourages and affords you the opportunity to expand topic areas and get down to the nitty gritty. If you have the opportunity to share expertise in anyway, answer a question, or solve a user problem, create content that does just that and you'll be in the SEO lead, no matter what algorithms may come along. In the same vein, you'll also want to pay more attention to timeliness. Writing content based on current hot topics, which can be found by reading mainstream news sites or taking a look at Google Trends data, mean more opportunities for you to give your content a freshness factor that can sometimes correlate with better rankings as well as more online visibility overall. There's also an opportunity for you to look at some longer tail keyword phrases as a way to better optimize your site. A good shortcut is to think about what questions users tend to ask and then use those questions in your content which is designed to provide the answer. Also, think about expanding your content strategies outside of the traditional written word, as user intent can be well matched to other media, such as infographics and videos. If you haven't claimed authorship on Google already, now is the time to do so. Tying your content and SEO efforts to Google+ will only give you more authority and a better potential to rank, especially since Google+ will likely become more of an influence on your overall visibility as time goes on. And of course, of all things, continue to be creative and provide value. It's one thing to try to be more helpful, but it's another to lose your entire brand and voice in the process. Keep that consistent and you'll likely see better success. So, have you found the right partner to help with SEO in 2014?

Email Marketing And Social Media Marketing Should Be BFFs In 2014 Posted: 19 Dec 2013 03:34 PM PST According to research performed by ExactTarget, approximately 95% of us check our email on a daily basis and 77% of us prefer to receive marketing and sales related messages via email.  Those are the kind of statistics that make marketers stand at attention. Even though email has competition from social networks, if you regularly receive email from Facebook, Twitter or LinkedIn, this is a huge statement from the three largest social networks in the world.  That statement is: email is still very important.  I can’t think of a single social network that doesn’t require users sign-up using a valid email address. Why is email still important to social marketers? Maintaining an email database allows brands the opportunity to maintain consistent communication with their customers and prospects.  If Facebook changed its Terms of Service and banned the use of email (or even your wall) for doing business, brands can still use email marketing to their database to deliver marketing messages and sell products or services.  And with 95% of email users checking their inbox on a daily basis, marketers understand that their marketing message can still live and breathe in a space separate from their social networks. Why should marketers integrate social media activity and email marketing? For many marketers, social networks like Facebook, Twitter and LinkedIn have become their home base for delivering marketing messages.  Effective utilization of a brand’s home base can help marketers grow their email database.   Even though social media can be used for selling, it’s often very difficult to sell products and services in these channels.  By pulling loyal social media fans into your database, marketers can become more personable and use soft selling to push products and services.  Remember, ExactTarget’s research shows that 77% of us prefer to receive marketing and sales related messages via email.  Grow your social community first and, once you’ve earned your community’s trust and you’re ready to sell, move them over to your email database. How do marketers move your social community to your email database? Let your social community members know how they can get on your list:  Make it a habit to regularly post information about your list on your social networks.  A simple tweet or Facebook update that says, “If you like our latest blog post, sign up for our mailing list to make sure you don’t miss anything.” Tell your social community what’s in it for them:   What is the benefit of signing up for your list?  What do you provide of value that they can’t get on your social networks? Experiment with video appeals:   Record a quick video of yourself telling your community members what’s so important about your list.  Detail the value of being on your list and make sure you remember to tell them how to get on the list. Mobilize your social community:  Ask your social fans to tell their friends and colleagues about your list. How do marketers use their email list to mobilize people? Place a call-to-action in your pre-header:   That space in your email that usually says “Can’t view this email?  View it on the web,” can be used for things like “If you like what’s in this email, forward it to a friend!”    You can also use this space to ask people to tweet a link to your latest email newsletter.  Remember to pre-configure the text you want them to use in the tweet. Just ask:  Always ask your readers to share your content with their friends and colleagues if they found the content informative or useful. Make announcements:   Use your email to make big announcements about new products, new team members, upcoming events, discounted products or services,  or limited time offers.  Remind readers to share the news with their friends and colleagues. Email marketing is not dead.  Marketers can continue, for a long time, to use email marketing to inform and educate consumers and prospects.  Email users have access to their inbox at home, at work and on the go using their mobile device.   Integrating email with social marketing should be a marketer's top priority for 2014.

Why You Should Be Using LinkedIn For Your B2B Marketing [21 Facts] Posted: 19 Dec 2013 03:11 PM PST This should take you about 3 minutes and 41 seconds to read (According to Forbes, the average adult reads 300 words per minute) Are you using LinkedIn to connect with your target market? Did you know LinkedIn has 259,000,000 users? Did you know that 172,000 people sign up every day for the social networking site? It's no secret that LinkedIn is a great place to generate leads for B2B organizations, but there is a science to it. I was in a coffee shop yesterday and overheard two guys discussing LinkedIn. The one guy was not a fan of the site and even stated, "it has turned into Facebook!" Now I agree, LinkedIn has become a noisy place with a lot of the users using it as a content distribution channel. That is not how LinkedIn works though. Now, I do share my blog posts on the site, but not as often as I use it to listen to people. All social media sites work when you listen first. How To Effectively Use LinekdIn Groups There are 2,100,000 groups on LinkedIn and they are not all created equal. LinkedIn allows you to join up to 50 groups at a time. I advise searching for groups where your target market hangs out, ask to join and observe the groups. Some are better than others, some are just filled with spam and add zero value. After you join 5-10 groups I recommend looking for people asking questions. Sometimes this is difficult, but you should be able to find people with problems. If it is something you can help with, jump in and add your thoughts/opinions/advice. I never link back to this site, unless someone specifically asks for a link. If that is the case, I typically send it to them in a private message. Don't be promotional, be helpful. Here is what someone responded to in a group after I shared a recent blog post; Would you buy business cards from him? I wouldn't. It seems like he is yelling at me, doesn't it? Look how many times he uses the word "we", it's all about him/his company. The sad thing is — he's a "marketing director". Or at least that is what his title says. That is not marketing, that is called spam/desperate. Don't be that guy. I have found that being helpful and offering advice to be a great way for prospects to come to you. This can be very powerful. It positions you as the expert and the person they most likely want to do business with. For effective social selling, you must build that know, like and trust factor. Yelling at me to buy your business cards does none of those three things. You can also charge a premium for your products/services as you are being hunted, not being the hunter. A very powerful way of doing business. Dan Kennedy calls it "Magnetic Marketing" How To Become a Top Contributor On LinkedIn I am in a few great B2B groups that generate a lot of discussions (people asking questions and people offering their opinions, sometimes with 50+ comments). In one group last week, I was voicing my opinions on cold calling (by the way, I cannot stand cold calling and think it's such an ineffective way to market a business) and it stirred up quite a debate. I had one other lady that was "on my side" and about 12-15 other people that did NOT agree with us, and they let it be known. I will write a post about my thoughts/feelings on cold calling another day. I am constantly searching the groups to see if I can answer people's questions regarding marketing. Some days I'll add up to 10 comments (in total) to the ongoing discussions. I find that when I am first to respond to a post, it often times gains traction as LinkedIn puts the discussions with the most engagement at the top. If it is a valuable contribution, often times people will check out my profile and possibly come visit this site. Being first has its benefits, same goes with blog commenting. I do promote this blog to some groups, but try to give much more than I ask. I have received quite a few private messages in the last few weeks with people asking for more information about our services. I even had a social media company out of London ask for help with their inbound marketing strategy. Recently, I noticed that I was a top contributor in a couple groups. Pretty cool I thought, but what is a top contributor? A top contributor is, according to LinkedIn: Fostering great discussions in your LinkedIn Group is important to keeping your group active and interesting to the members. Because of this, we've introduced contribution levels, a new system that shows members how influential they are in a group. On the right side of your group page you'll see the Top Contributors in this group section as well as your own contribution level in this group. Top contributors are group members who post the most interesting discussions and comments. The top contributors will have a text indicator under their headline any time they post a discussion in the group. Clicking a profile image or name will take you to that member's activity page. The Top Contributorindicator will also appear on a member's profile. Contribution levels are group specific and recalculated every day. The contribution levels are, in order: Getting started Finding an audience Making an impact Building influence Top Contributor Important: To increase your contribution level, start interesting discussions and comment thoughtfully on other group members' discussions. As people interact more with you, you'll see your score go up. Your contribution level will go down if you are not active or your posts are promotional or inappropriate for the group. Here are the two groups I am a top contributor in; I approach LInkedIn, and all business for that matter, with the mindset of — how can I help/add value? It's actually a pretty good philosophy to live life by. Well, if this hasn't convinced you that LinkedIn is a great place to generate leads for your B2B organization, then this infograph from Neil Patel might help; By the way, you can check out my interview with Neil Patel here. Courtesy of: Quick Sprout Conclusion It really doesn't take much to differentiate yourself from your competition with LinkedIn. I would advise checking it out and spending some time in the groups where your target market hang out. Answer questions, ask questions, give feedback, your opinion and reassess everything after a month or so. If that group doesn't work, join another and try it again. It might take some time to find the right groups, but when you do, it will be worth it.

Selling Social Media To The Sales Team Posted: 19 Dec 2013 03:04 PM PST I’m not trying to spit in anybody’s facebook, but you can spend all the time, resources, and tweet equity you want on a social media campaign but if your sales team isn’t on board, your efforts will be compromised and results will be social mediocre. There has been a shift created by social media and the sales process greater than the valuation of Bitcoin or any stock. I have found that great salespeople share some common traits — desire to change is usually not one of them.  Marketers love change; salespeople often loathe it and understandably so. Once you analayze the market, find a process, establish a routine, and identify pain points and value adds that works, you stick with it. New opportunities are great, so if it’s a new product or flavor of ice cream they can sell it all day. But if it’s a change to the menu, they’ll balk. Social media is more than a new flavor, and its more than the cherry on top; it’s a whole new course. And that’s not to everyone’s liking. So before the social media campaigns devised by your marketing and advertising departments will take off, your salespeople need to “buy” in and that can be a very tough sale. They understand it’s a valuable tool, they are not sure of the hows and whys. I just watched a sales video that chastised sales prospects for not returning sales calls and emails. Really? Do sales organizations actually expect to lead sales efforts with outbound, unsolicited telephone calls as the primary lead generator without social media? I’m by no means saying that phone calls are unproductive or unnecessary. Quite the opposite in fact as the human touch is more important than ever in our digital world. But sales needs social media has set the table. It’s no longer a special de jour. Acceptance from your sales team begins with their understanding on how it affects their bottomline. They don’t need to know how to Tweet but do need to understand the strategy that your social media team puts into place. They need to appreciate the benefits of thought leadership, the importance of establishing trust through ideas, and the benefit of breaking the cardinal rule by giving something for nothing.  Engage then walk away is easier said then done. What salespeople can agree upon is that customers buy the salesperson first and the product second. I remember when a great ad sales person I worked with was duped by unscrupulous vendor explained, “Salespeople need to believe in the product to sell it. So when it comes to other good sales people, we’re an easy mark.”  In short, salespeople need to be the social media evangelists as well as participants. What needs to be done is to update how business looks at sales and social media’s role.  Part of the blame can go to upper management that still wants to put social media soley in the marketing bucket. Sales teams often get “exempt” from new tasks as not to distract them from the primary objective of closing sales. Smart companies learned long ago that the “Separation between Church and State” that existed between sales and marketing didn’t make for good business. Sales are your eyes and ears to the industry and there are no better people to know what people want and search for. Today, the more social media is integrated into the sales process, rather than lopped on top like a cherry, the greater the revenues will be.

Top 100 Tools for Learning in 2014 Posted: 18 Dec 2013 08:17 PM PST We are big fans of online tools here at OpenSesame. Websites and apps help us connect with others, keep up with current events, learn new skills, as well as can inspire us to think big. Online tools enable and empower us in ways never imagined, and thousands are being created every day. Last year we covered the top 100 tools for learning in 2013 to help you achieve your goals. This year, we've expanded on that list to include 100 new tools that have made us more effective, made a splash or made us think. As there are few repeats, we encourage you to take advantage of ALL the tools we've mentioned in your personal and professional pursuits for 2014. Learn Something New Google Scholar – Google takes on the likes of EbscoHost and LexisNexis. The narrowed search options include “Articles, including patents” and “Case law”. I feel smarter already. Anki – Create digital flashcards to help you study everything from physics to a new language. Cerego – As a memory management tool, Cerego builds personalized study plans based on your strengths and weaknesses to retain knowledge. Umano – No time to read but want to stay current on newsworthy events? Have popular articles read to you by trained voice actors. LifeHacker U – A collection of free online courses from top colleges and universities in the U.S. The Saylor Foundation – Similar to a college curriculum, you can take courses in an area of study at your own pace, resulting in a certificate of completion. OpenSesame – Marketplace for online training, now with 22,000+ courses. Google Helpouts – Get one-on-one appointments with experts for help on everything from cooking a turkey for the holidays, to how to shop for footwear. Coursera – Partnering with some of the top U.S. universities, Coursera offers MOOCs or massive open online courses for free. Flipboard – Beautiful tile layout makes browsing articles a visually-stunning experience. Get Organized Pocket – A virtual pocket to save all those hilarious cat videos for later…after work. Mynd – It’s time the calendar got a makeover. See a complete picture of your day, including information on people you’ll be meeting with and even notes you’ll need for the appointments. trackthisforme – A data-lovers dream, this site can track anything you want—from your mood, to how many licks it takes to get to the center of a Tootsie Roll pop. SpiderOak – Securely store and sync your files across all of your devices. You Need a Budget – Money management has never looked so good. Slice – The must-have tool for avid online shoppers, Slice tracks orders, spending and price drops across all your online shopping sites. Ember – A visual scrapbook of ideas and inspiration. Simply snap a picture of a typography, ad or image you like to add it to projects. Tick – Get pats on the back for the work you do with this radical update of the to-do list. Fences – Messy desktops be gone! Trello – A virtual card-based project management tool that combines the best parts of a physical and cloud-based task list. Get Inspired Inspiration Grid – Creative showcase of design, art, photography and more, updated daily. Instructables – The online mecca for everything DIY. Google Think Insights – The ultimate tool for marketers—trends, ad collections, sample objectives for any stage of a campaign and more. XMind – Struggle with explaining complex ideas? Mind mapping is a great tool for displaying your thoughts visually. HackDesign – Weekly design lessons sent to your inbox each week that can be taken at your own pace. Paper – Sketch out ideas easily on your iPad and share with your team or across the web. Pinterest – Remember tacking pictures of your favorite movie stars on your childhood bedroom walls? Pinterest is the grown-up version, with recipes and crafts virtually-pinned along side the movie stars. Coffitivity – Ambient coffee shop noises on-the-go to help increase productivity. Share a Story – Share your story or read others on this crowdsourced storytelling site. Upworthy – Rough day? Remind yourself of the good things in the world with this site of inspirational articles and videos. Collaborate Honey – Avoid a flooded inbox and share links to articles or research all in one place. Popplet – A brainstorming tool the whole team can use to collaborate and elaborate. Google Hangouts – The video conference phone we were promised in the 90′s, but better. Doodle – Stop lengthy email exchanges on meeting times—send a Doodle poll instead! Quip – Edit and discuss documents in one place. Splitwise – Hate splitting the check? Share bills and IOUs to make sure everyone gets paid back. WhatsApp – Escape costly text messages with your overseas colleagues with this group-messaging app. Campfire – 37Signals group-messaging application that includes features like live image previews and conference calling. Box – Secure content-sharing that can be accessed from anywhere. Team Gantt – See your team’s project schedule in a visual format, with simple drag-and-drop functionality to shift timelines. Outsource Busy Work IFTTT – Automated rules for your social networks—”If I post a blog, than share the post via Twitter and Facebook.” Reward Summit – Reward Summit tracks your credit card rewards programs so you never miss out on another dollar again. Seamless – Why call for delivery when there’s an app for that? Microworkers – This crowdsourced site is useful if you are looking to have many contributors (even from a specific region or timezone) collaborate on your goal. Mechanical Turk – Great for outsourcing de-duplication, data entry and moderation. oDesk – Find talent around the world, from web design to copywriting and everything in between. Exec – Simply enter your zip code to find a qualified house cleaner near you. Ruby Receptionists – Ruby is the smart and cheerful team of virtual receptionists trained to make a difference in your day. FancyHands – Pay a flat monthly fee rather than an hourly fee for help on your tasks. TaskUs – Outsourcing tool for companies needing content, data analysis and sales support. Get Healthy The Walk – Get a piece of the story each time you walk. Moves – No gadgets necessary, Moves uses your smartphone to track your activity. Map My Fitness – Whether you choose a route from their database or create your own, MapMyFitness tracks your mileage, speed and activity level. Endomondo – Need some healthy competition to get you moving? Use Endomondo’s social tools to keep you motivated in your fitness goals. Tinke – Tinke expands on the typical fitness tracking to include heart rate, respiratory rate, even blood oxygen level. ShopWell – Created by dietitians, the app returns a score from 1 to 100 based on factors such as your age, gender, weight-loss goals, allergies and more. Fooducate – Be informed about the foods you purchase with grades regarding nutritional value and useful tidbits such as what minerals or nutrients a food includes. ChefTap – Import recipes from any site or blog and sync across your devices. Even has Pinterest integration! Jawbone Up – The latest contender in the fitness tracking market, the Up bracelet tracks daily activity, sleep habits, as well as alerts you when you’ve been idle too long. Sleepbot – Trash your old-school alarm and awake more naturally with the help of Sleepbot. Feel Secure MyPermissions – See applications that have access to your personal data, as well as receive alerts when new apps are connected. Hotspot Shield – Prevent hackers from snooping on your computer when using public WiFi. DuckDuckGo – A private search engine that allows you to surf the web anonymously. Norton Identity Safe – Don’t be caught with a “1234″ password. Norton Identify Safe helps you create strong passwords and then stores them for safe-keeping. StopDataMining – A directory of opt-out links to stop data brokers from selling your personal information. Silent Circle – Have to send sensitive information over the phone? This service encrypts phone calls and texts. Bitcoin – For those seeking financial options beyond traditional banks, BitCoin is an open-source, virtual currency. Burner – Posting an item to Craigslist but don’t want to give out your cell number? Burner creates temporary, disposable phone numbers. Synapster – Get rewarded for the data you create every day on the web. JustDeleteMe – Want to delete that old MySpace account but aren’t sure how? This site ranks sites based on ease of removal and provides links for deletion. Learn a Language Duolingo – Free language education app that has a reading, writing and speaking component. LiveMocha – Practice makes perfect! Immerse yourself in a language by practicing with native speakers. Quizlet – Learn a new language by translating your Facebook news feed. The Mixxer – Teach others or come as a student to this global forum for language learners. italki – Require more personal attention? italki can connect you to an online language tutor. Verbling – Join live language classes taught by native speakers. Memrise – Earn points while you learn a new language, and compete against friends. Fluentify – 30-minute sessions with native speakers on your own schedule. BYKI – Engaging flash card interface that remembers how you learn and adjusts the cards accordingly. Forvo – Visiting a new country and need language assistance ASAP? Forvo is an online pronunciation guide with more than 2 million words. Get to Know Others Skout – Meet new people by searching for users around your current location. Nextdoor – Find a babysitter or organized a neighborhood watch group with this private social network for small communities. MeetMe – Start a conversation with someone new. Path – Enjoy a small group of close friends? Path is the network for you. Active – Connect with fellow fitness buffs by searching upcoming events and connecting with others either on the forums or at the event itself. Volunteer Match – Meet good people while helping out a good cause. Reader’s Circle – Locate a book club near you and meet fellow book lovers. Meetup – Find people doing fun things near you – make professional connections and meet new friends. Yelp – Not just for reviewing restaurants, Yelpers can connect with fellow foodies and organize events to meet new people. LinkedIn Groups – For those looking to expand their professional network, LinkedIn groups provide a great way to learn more about a topic while engaging in conversation with potential connections. Go On An Adventure TripIt – Keep track of all your travel in one place, as well as share your trips with family or fellow employees. touristeye – Guidebooks are so 2001. Touristeye helps you plan your trip in minutes, providing info on best places to visit and insider tips. WorldMate – WorldMate syncs travel notifications and changes to your phone and calendar so your itinerary is always up-to-date. HitList – Don’t let obscure holidays get in the way of your travel. Tell HitList where you want to go and they’ll tell you the best time to visit. FlightTrack – Real-time departures, delays, and gate numbers on zoomable maps for most flights worldwide. If your flight is cancelled, FlightTrack locates alternative flights. Rove – The digital travel journal for the wanderers of the 21st century. Hotel Tonight – If you're in a pinch and need to book a hotel room, Hotel Tonight will show you what is available nearby and help you book all the way up until 2am. Glympse – Need to establish a meeting place in a strange city? Glympse allows you to share your geolocation with friends or colleagues, so they can see your real-time location on a map. HopStop – Door-to-door transit, walking, biking, taxi and car rental directions in over 300 cities. AirBnB – There’s no place like home, but AirBnB rentals are close. Enjoy a homey environment as opposed to a hotel when traveling. If you're already using any of the tools listed above, let us know whether you think its been helpful in the comments. Have a favorite website or app we’ve missed? Share your own list in the comments!

4 Social Media Metrics That Matter! Posted: 18 Dec 2013 08:01 PM PST Measuring Social Media is debatable. The 'ROI Factor' is still being discussed by many Social Media veterans and experts alike.Although many believe that Social Media is not measurable (and should not be attached to a dollar value, I believe that any marketing strategy executed should be measured. The measurement might not be in terms of a currency, but might well be in terms of other tangible factors. As people start talking about you or your Brand online,there is a need for you to start tracking it and make meaning out of the 'Big Data' hype. While there are many Tools in the market to track these conversations around your Earned and Owned conversations,there are too many metrics to go through while reviewing your performance. Here we will simplify the process to list down the 4 Social Media Metric Categories you can keep a track of for your Brand's performance. Social Media Reach: Social Media Reach can be equated with your Social Media Footprint (Fans/Followers).Fans can be the Potential Reach (the number of people you CAN reach when all your posts are seen by all of your Fans) you want to target along with their extended network. However, with Facebook's EdgeRank filtering out the content and Twitter being a fast-paced network, not all of your followers sees your updates. And with Facebook's Organic Reach on a further decline, expect the reach to go down further more. This metric from different networks will give you an estimated number of community your messaging is actually reaching out to. Metrics to Consider: Page Organic Reach [Facebook Insights] Post Organic Reach [Facebook Insights] Organic Impressions [Facebook Insights] Post Organic Impressions [Facebook Insights] Google+ Followers [Potential Reach on Google+] Twitter Followers [Potential Reach on Twitter] Twitter Reach [Via Twitter Analytics] LinkedIn Page Impressions [LinkedIn Company Insights] YouTube Views [YouTube Analytics] Pinterest Reach [ Pinterest Web Analytics]* *In the case of Pinterest, the reach will be based on the content generated of your website and not necessarily from your Pins and Boards. Engagement: Engagement is THE most over used term in Social Media.Brands strive for the word 'engagement' while agencies bank on it to maximize their gains. In simple words, Engagement can be put up as: Any action which a user takes on your content which is reflected positively (or negatively to an extent) can be called as engagement.This content consumption reflects on a user's mindset which compels him to take certain actions such as Like/Comment or even clicking on your link Reach is one factor to look at the people (or the potential people) looking or following your content whereas engagement is the % of that audience which not only consumed but also participated on your message. Below we have given some broad categories as what can be termed as engagements on social networks: Facebook Twitter Google+ YouTube LinkedIn Likes ReTweets +1's Likes Likes Comments Mentions Comments Comments Comment Shares Link Clicks (can be tracked via bit.ly) Shares Video Shares Shares Link Clicks Favorites Link Clicks Dislike (Negative Engagement) Link Clicks Photo Views Avg.Minutes Watched Video Plays Audience Retention (Shows the Drop Offs during the Video Streaming) What we are declaring here as engagement is quantitative (measured as a count) and hence can contain negative engagement (complaints/feedbacks as comments). But that again is an opportunity by the Brand to look forward to and convert into a better consumer experience. Converting your Brand detractors to Brand advocates is one of the many beautiful chances that come along with a social brand. Social Customer Outreach: One of the many outcomes of being a successful social brand is the ability to listen to your customers. Not only listening to them, but responding and resolving their concerns in real time. Brands which are successfully implementing this Social Outreach strategy are reaping the benefits of being a trustworthy brand on social media. The fact is, Social Media is used by the people and is built for the people and they are going to talk about you. It is up to you as a Brand to ignore it or take a stand and have a customer service protocol in place. One of the advantages of social as a medium is the level of monitoring with hashtags and search functions on Facebook/Twitter make it easier for Brands to discover what the consumers are saying about them. People tweet about their bad experiences before calling/emailing you on your corporate ID's and you can reach them right before the issue goes out of hand. There is nothing more satisfying to convert a grumpy customer into a happy one. Metrics to Consider: Avg.Response Time [The first level of response should be given to the customer within 1-2 hours of the Tweet] Issues Handled per Week [The number of issues handled by your Social Customer Care Team on a periodic basis] Issues resolved per Week [ How many issues out of those were you able to resolve via Social Media channels itself] Customer Service Value [Can be equated as savings in $ Value to your business handling the complaints via Social Media and can be compared to Call Center services] Pre/Post Sentiment Analysis [The number of angry customers you were able to convert to positive or at-least neutral tone with your prompt and quick response on social channels] Bonus Tip: Sound more personal while replying to a customer on social media. Copy-Pasting the same templates all over or utilize bots might be feasible for most of the conversations but may get awkward at certain occasions like the below conversation with Bank of America (which they claimed was not made by a bot): Impact to the Brand: Impact to the Brand can be any action which can be the desired result of all your marketing efforts on social media. These subset of metrics can be considered as your final goal metrics which you can keep a track of to measure the true ROI of your efforts. Visit to your website: If your business is online (and it should be), social media can be an effective medium to drive awareness around your website and the services encompassing your Brand. If you are an e-Commerce Brand, this is a must have tracking metric for you to look at how much traffic is social driving to your website. Revenue: The transaction value which social referrals drive to your business. This metric attaches a direct $ value to social media but should not be attached to businesses only allowing transactions to their websites. Google Analytics or Adobe SiteCatalyst (or any other web analytics tool you use) can be used effectively for the analysis of how social is directly impacting your business as compared to other marketing mediums Lead Generation: B2B companies are effectively engaging on social media to bring in new leads through Multi channel traction in which social media does play a big part. Number of Leads initiated/completed can be a effective measurement on the conversion ratio you are getting through the social channels. Share of Voice: Unfortunately,You are not aiming to be the only awesome brand on social media. Your competitors are also present on social media and are doing a better or worse job than you on it connecting with their audiences. Your Brand Awareness is critical to make you understand how popular (positively or negatively) are you on social media as compared to your competition. This will help you set the benchmarks which you can then set as targets for your next adventure on social media. It is very important here to identify your advocates and detractors and converse with them and help them spread around awareness about you. The best way to take it forward should be to make your employees as your resources to take forward your Brand and teach them social etiquettes. In the end, Social media is about a person to person conversation and what better way than your own employee spreading (not spamming) some Brand Love to their connections. Metrics to Consider: Traffic (Page Views/Visits) Avg.Visit Duration (Compared to other Marketing Channels) Bounce Rate (Compared to other Marketing Channels) Conversion % (For an eCommerce Brand to know the intent of purchase of people coming via Social Referrals) Leads Initiated Assisted Conversions ( If Social media has played a role in assisting a purchase from the website) Bonus Tip: Sentiment Analysis also pays a crucial role here to understand the affinity of your consumers to the Brand and how you can organize your strategy forward to engage with them on social media.The main purpose for the Brand to be social is to be on the consumer's consideration set whenever they think of any purchasing decision. And the best way to go ahead with it is to 'Smartly Sell' and not 'Only Sell' attitude. There are tonnes of other metrics related to social media you will find (and you can come up with your own definitions as well). But these are the most important of all of them which we wanted to share with all of you. Which aspect of measurement do you think is critical to any social media effectiveness plan? Share your versions in the comments below.

You are subscribed to email updates from Popular Articles | Business 2 Community To stop receiving these emails, you may unsubscribe now.	Email delivery powered by Google
Google Inc., 20 West Kinzie, Chicago IL USA 60610