RKGBlog: Optimizing Product Listing Ads at Scale

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Optimizing Product Listing Ads at Scale Posted: 20 Dec 2013 10:20 AM PST Getting the most from product listing ads on a large scale can be a daunting task. Click the thumbnail to watch the video. Some key elements include: Bid Management Expertise Proper Attribution Expertise Using Enhanced Campaign Modifiers Ongoing Analyst Oversight Without all the essential elements a PLA program will fall short of it’s potential. Here we offer some insight into how to scale PLAs effectively. Be sure to download the full Dossier 4.3 for a complete explanation of each of the tips above. Related: Recognizing and Optimizing for Branded Product Listing Ads Queries Some brands see a large amount of PLA traffic coming in through branded queries. Here's one solution for segmentation and... Video: Product Listing Ads – Titles and Descriptions Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on... Video: Product Listing Ads – Auto Targets Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one...

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