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Marketing Pilgrim Published: “The Last Two Men in the World to Realize Facebook Has No Privacy File Suit” plus 2 more

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The Last Two Men in the World to Realize Facebook Has No Privacy File Suit

Posted: 03 Jan 2014 06:51 AM PST

Facebook Spies?Now here’s something novel, a tech giant being sued because of privacy violations.

Only this time, it’s not Google.

Two men have filed a law suit claiming that, get this, Facebook is violating its user’s right to privacy. Now, we’re accustomed to using the word “privacy” in the same sentence as Facebook, but there’s usually a “lack of” “no” or “we don’t need no stinkin” also included in said sentence. It should be pretty common knowledge that anyone that uses Facebook should do so without any expectations of privacy–no matter what the company’s actual privacy policy says. I know I always cringe when someone sends me something sensitive via a private Facebook message, because it’s just not that private.

Anyway, back to our two intrepid litigants…

The suit, however, cites a report from Swiss security firm High-Tech Bridge that suggests that Facebook scans the links shared in private messages. It also references stories in the media relating to Facebook’s third-party plug-ins for counting “likes” shared through private messages.

“Representing to users that the content of Facebook messages is ‘private’ creates an especially profitable opportunity for Facebook, because users who believe they are communicating on a service free from surveillance are likely to reveal facts about themselves that they would not reveal had they known the content was being monitored,” the plaintiffs said in their complaint.

Facebook is of course denying these allegations and you can expect us to update you on this case sometime in 2017–which is about how long this things drag out.

After Facebook, This Social Media Network Has the Most Engaged Users. Which is it?

Posted: 02 Jan 2014 01:08 PM PST

Earlier this week, I cracked open a new Pew Internet and American Life Project survey and found that 63% of Facebook users check in at least once a day. But which network comes in a close second for regular daily check-ins? Is it Pinterest, Twitter, Linked-In or Instagram.

You have 10 seconds. (Insert Jeopardy clock music.)

The answer is. . . Instagram!

pew frequency surveyCheck out those bars! Instagram’s numbers are pretty close to Facebook. Twitter’s not too bad in that area either but look at Pinterest – 45% visit the site less than once a week.

The saving grace for Pinterest is the way people use the site. On Facebook it’s all about the top posts on a feed. Some people will poke around and visit pages but many will read what’s in front of them and move on. Instagram and Twitter both begin with the current 10 items in the feed but both make it easy to click through on a hashtag which can lead users down the rabbit hole (that’s a good thing in this case.)

Pinterest has a feed but it’s more less about the top to bottom stack and more about the horizontal board. And since it’s all visual, it’s easy to skim through several pages of information in just a few seconds. That’s good in that it ups the chances of people seeing your content but it’s bad because they’ll skim right over your content if it doesn’t grab them in a fraction of a second.

Digging deeper into the audience demographics, here’s what we find.

Twitter: the audience hasn’t changed much in the past year. It’s high on young, African Americans – almost equal mix of men and women and not particularly strong in either income or education.

Instagram: usage is up from 13% to 17% of online adults with a significant increase in 18-29s and African American users. The typical user has some college and an income of 30,000 to 49,999. Women outnumber the men 20% to 15%.

Pinterest: 21% of all online adults use the service, up from 15% last year. It’s almost all women 18 to 49, mostly college educated, suburban with an income over $75,000. This is where you want to be if you’re selling luxury products.

LinkedIn: 22% of online adults are on this network, mostly men 30-64, college educated with incomes over $75,000.

With all of this data, let’s not forget that 22% of online users don’t use social media at all. So make sure you have quality content options for these people, too.

3 Essential New Year’s Resolutions for Online Marketers

Posted: 02 Jan 2014 12:24 PM PST

New-Year_Resolutions_listIt’s 2014! Does it feel any different? I know, you’re still trying it on to see how it fits. In the old days, we’d catch ourselves writing the old year on checks. Now that our web tools and mobile phones update automatically, it may take a little longer to sink in.

Still, it is a new year and that means it’s time to make your New Year’s Resolutions – only with a twist. This year, you’re going to actually follow through on the promises to yourself and we’ll be here all year to help. We believe in keeping it short and simple so there’s less chance of getting off track. So here we have. . .

3 Essential New Year’s Resolutions for Online Marketers

1. I will create and post a new video every month.

Video is already huge and in 2014 its going to be ginormous. According to comScore around 145 million people watch at least one video a month. 64% of viewers are more likely to buy a product online after watching a video. If you’re in the business-to-business biz, Forbes says 59% of executives would rather watch a video than read text.

The trick to keeping this resolution is not to get bogged down in the details. You don’t need fancy graphics, editing software or celebrity guests. All you need is a well-lit area to film, a basic camera (an iPad will work) and an idea. Create tutorials, present new products, give a tour of your office – just film something and post it. Then do it again next month.

2. I will brainstorm and implement 3 types of mobile interaction.

As big as video is, mobile’s right there beside it. Two years ago, it was all about the smartphone but now that tablets are smaller and cheaper. A third of all Americans own a tablet and they use it to shop more often and they spend more per transaction. The first thing you’re going to do next week is ask everyone you know to open your website on their phone or tablet. Keep track and try to find an example on as many as you can. (Ask them to send screenshots, too!) Really look at the user experience on mobile and then fix any trouble spots. This might be a tweak or it might be a full site overhaul, but it’s got to be done.

Over the next few months, hold some meetings, survey people, check out the competition and make some decisions. You might go with mobile advertising. Maybe create your own app or sponsor one that’s already out there. Pick 3 and make it so.

3. I will be a consumer at least three times this year.

Marketers spend a lot of time, money and effort bringing in new customers and clients. But often, those hard-won people have a bad experience when they hit the doors and never come back. That’s why you need to test the system every couple of months. Place an order. Contact customer service. Book an appointment. Talk to a sales rep. Do whatever it is a customer or client would do (as anonymously as possible) and see if you come away feeling frustrated or warm and fuzzy. Better you find out that the customer service number on the website is wrong than a customer who is already unhappy with their purchase.

That’s it. Those are my 3 essential resolutions for online marketers. Get it done and you’ll see an increase in happy customers and revenue.

Here’s to a happy and successful 2014!
8:03 AM
 
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