Search Engine Journal

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• Why It’s Crucial to Know Your Promoted Social Media Audience by @180fusion
• An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @ZoeLeeSkelton
• The Top 10 Things You Should Know About Twitter by @albertcostill

Why It’s Crucial to Know Your Promoted Social Media Audience by @180fusion Posted: 03 Jan 2014 09:00 AM PST I'm often struck by how many ads I see across social networks that I find completely out of place.  Often times, a company might focus on a few ads, and then disseminate those across all social networks with the same messaging and graphics.  But all networks are not created equally.  There are things that work […] Author information Scott Cohen Scott Cohen, CEO of 180Fusion, is a 15+ year industry veteran in the internet and software sector. As a recognized thought leader he has successfully supported Fortune 500 executives to SMB market on global marketing initiatives. Cohen is responsible for the overall vision and strategy for 180Fusion. Find out more about Scott and 180 Fusion at www.180fusion.com TwitterFacebookGoogle+ The post Why It’s Crucial to Know Your Promoted Social Media Audience by @180fusion appeared first on Search Engine Journal.

An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @ZoeLeeSkelton Posted: 03 Jan 2014 06:00 AM PST Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not saying this is the wrong thing to do – far from it – but you might be severely underestimating your leads and inquires. It’s safe to say we spend the […] Author information Zoe-Lee Skelton SEO Content Writer at Receptional Originally graduating as a Fine Artist, Zoe-Lee Skelton now works as a SEO Content Writer at Receptional, blogging about content marketing, search developments and compiling content marketing strategies for clients. In her spare time Zoe-Lee continues to develop her artwork. Feel free to connect with me to talk about art and all things digital! TwitterGoogle+LinkedIn The post An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @ZoeLeeSkelton appeared first on Search Engine Journal.

The Top 10 Things You Should Know About Twitter by @albertcostill Posted: 03 Jan 2014 04:30 AM PST Image Credit: Anthony Quintano/Flickr Twitter had a very interesting 2013. As the micro-blogging site continued to gain users, about 30 million or so active users within the last year, it has experienced its fair share of disappointments. Ever since the company went public on November 7, it hasn't exactly overwhelmed the NYSE. In fact, some […] Author information Albert Costill Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters. TwitterGoogle+ The post The Top 10 Things You Should Know About Twitter by @albertcostill appeared first on Search Engine Journal.

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