Search Engine Journal


The 10 Questions You Should Ask Yourself When Creating a Landing Page by @Rocco_Zebra_Adv

Posted: 06 Jan 2014 09:00 AM PST

Creating a landing page that converts is the most important and probably difficult task of every PPC campaign. You could have the best set up but still not convert because users are not moving forward in your sales funnel. You should imagine your website like a store. You can have many people walk in, but […]

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Rocco Baldassarre
Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards and by the 2013 US Search Award.

The post The 10 Questions You Should Ask Yourself When Creating a Landing Page by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

How You Can Tell How Old Someone Is By Their Tweets by @albertcostill

Posted: 06 Jan 2014 08:30 AM PST

Image Source: Raffi Asdourian/Flickr If you follow social media trends, there's always been one obvious, glaring fact. Twitter is for the young. Without having much evidence to back this claim up, you probably would agree with that statement. Just take a look at you own social media accounts. On Facebook, you probably have older friends […]

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Albert Costill
Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters.

The post How You Can Tell How Old Someone Is By Their Tweets by @albertcostill appeared first on Search Engine Journal.

How To Outrank Ripoff Report: Interview With Pierre Zarokian by @johnrampton

Posted: 06 Jan 2014 08:29 AM PST

As part of our SEJ interview series, Pierre Zarokian of Submit Express joins us to discuss how to outrank Ripoff Report, a site that can be volatile to your brand’s reputation. Ripoff Report does have good intentions by offering a platform for consumers to keep others aware of businesses who legitimately engage in poor practices. […]

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John Rampton
Managing Editor John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. I enjoy helping people and am always online to chat +/@johnrampton

The post How To Outrank Ripoff Report: Interview With Pierre Zarokian by @johnrampton appeared first on Search Engine Journal.

Rap Genius Back On First Page Of Google After 10-Day Penalty by @mattsouthern

Posted: 06 Jan 2014 07:53 AM PST

After being outed for unnatural link scheme, lyrics site Rap Genius was hit with a manual penalty by Google that buried their pages deep into the search results listings. To quickly recap, Rap Genius was offering to tweet the links of blogs in exchange for those blogs to link back to Rap Genius with keyword […]

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Matt Southern
Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Rap Genius Back On First Page Of Google After 10-Day Penalty by @mattsouthern appeared first on Search Engine Journal.

Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by @PPCJoeC

Posted: 06 Jan 2014 05:00 AM PST

Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60 pixels. Advertisers use their logo as the image for brand recognition and awareness. The Affect of Rich Ads in Search […]

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Joe Castro
Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe's worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

The post Quick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by @PPCJoeC appeared first on Search Engine Journal.

 
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