Social Advocacy & Politics: Shoveling Snow Via Twitter | Social Media Today Daily |  |
- Social Advocacy & Politics: Shoveling Snow Via Twitter
- How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve
- Optimize Social Media Rudiments for 2014 eCommerce Business
- 13 Ways to Add Human Understanding to the Internet
- Five Unwritten Twitter-for-Business Rules for 2014
- The Secret to Building Loyalty with Social Customers
- 6 Skills You Need to Be a Social Media Professional
- 15 Do's And Don’ts of Social Media
- 20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC]
- 15 Final Polish Tips for Impeccable Content
- Timeline of Instagram from 2010 to Present [INFOGRAPHIC]
- Lawsuit Claims Facebook Scans Our Private Messages
- How to Create a Social Media Listening Dashboard
- The Social Media War [INFOGRAPHIC]
- The Importance of Google+ for Marketers
- Google's Hummingbird Shapes Web Content: 9 Ways Bloggers Must React
- Top 4 Content Marketing Mistakes
- Build Engagement by Virtue of a Timeless Rule
| Social Advocacy & Politics: Shoveling Snow Via Twitter Posted: 07 Jan 2014 08:59 PM PST The stories Bill de Blasio and Cory Booker's tweets tell are dramatically different from one another. But whether it is the "I'm one of you" or "I'm here for you" story, they both create a deeper connection between the politician telling the story and the people that politician serves. |
| How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve Posted: 07 Jan 2014 04:21 PM PST Companies need to understand what customers want to accomplish, the motivations behind their actions – and be able to provide meaningful responses, at scale, across a growing spectrum of channels. Each time a vendor does this well, it raises the collective bar of customer expectations, until someone does it better. |
| Optimize Social Media Rudiments for 2014 eCommerce Business Posted: 07 Jan 2014 11:39 AM PST Adopting social media platforms for your ecommerce business is not the end of your business responsibilities. You need to think beyond the usual ways to optimise social media sites to bring in new ideas and concept into your online venture. This will ensure success at every stage of your business. |
| 13 Ways to Add Human Understanding to the Internet Posted: 07 Jan 2014 06:16 AM PST If human relations are the essence of the social media, I don't understand why no one is connecting and humanizing, instead of just sending out the same message 100 times, aiming to have an impact or simply wanting us to click on an ad on Facebook, LinkedIn or during a YouTube video. |
| Five Unwritten Twitter-for-Business Rules for 2014 Posted: 07 Jan 2014 01:09 AM PST While we generally know not to post inappropriate content, there are a few unwritten Twitter rules that probably need to be noted, just as a refresher for those with their mouse pointers hovering over that "Tweet" tab, ready to fire off something they're not 100% sure they should. |
| The Secret to Building Loyalty with Social Customers Posted: 07 Jan 2014 01:00 AM PST Brands big and small continue to struggle with how to respond to vocal customers on social media networks. It is hard, after all, to see your worst customer service moments shared over such public social platforms, like Twitter or Facebook. But not all "vocal" customers are unhappy customers. |
| 6 Skills You Need to Be a Social Media Professional Posted: 07 Jan 2014 01:00 AM PST Understanding how to handle a wide variety of situations with aplomb, humor and empathy is a huge part of the business now, especially for front line community managers. My friend Jeff Rohrs is a big proponent of social professionals taking improv comedy classes to burnish their in-the-moment chops. I concur. |
| 15 Do's And Don’ts of Social Media Posted: 07 Jan 2014 01:00 AM PST While there are no wrong ways to eat a Reese's, there are definitely some wrong ways to do social media. That said, whenever there are wrongs, there are always many rights to counteract them. As a small business, here are some things you need to avoid and some things you need to do to help you get on the right track. |
| 20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC] Posted: 07 Jan 2014 01:00 AM PST One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy. |
| 15 Final Polish Tips for Impeccable Content Posted: 07 Jan 2014 01:00 AM PST Your reputation as well as your client's depends on your work being perfect so you need to go the extra mile to make it so. If you fail to put in the necessary effort then you are likely to be replaced as an article provider by someone who will do a better job. |
| Timeline of Instagram from 2010 to Present [INFOGRAPHIC] Posted: 07 Jan 2014 01:00 AM PST It's no wonder that Instagram is the number one photo-sharing social platform on the planet. It was founded by Kevin Systrom and Mike Krieger on 6 October, 2010 and was later bought by Facebook in April, 2012. From the very beginning, Instagram clearly knew how to improve the platform adding new "filters" and other new features. |
| Lawsuit Claims Facebook Scans Our Private Messages Posted: 07 Jan 2014 01:00 AM PST Facebook is a lawsuit magnet. And this time the company is sued over claims of espionage, as the new lawsuit alleges that Facebook spied on messages and shared the data to third-party advertisers and marketers. Matthew Campbell and Michael Hurley are requesting a jury trial and relief against the social networking company. |
| How to Create a Social Media Listening Dashboard Posted: 07 Jan 2014 01:00 AM PST When you're actively sharing content to social media, a good social dashboard is essential in helping you find excellent content to share. Here is a step-by-step guide to creating an awesome social listening dashboard. Start by adding alerts for: major keywords, your brand name, and competitors. |
| The Social Media War [INFOGRAPHIC] Posted: 07 Jan 2014 01:00 AM PST A war is brewing. Recently Masters in Marketing posted this fantastic infographic that gives a perfect overview of the current state of affairs in the social media space. Major social media players are fighting over a valuable commodity: users. Who is winning? Which social media platform will triumph? |
| The Importance of Google+ for Marketers Posted: 07 Jan 2014 01:00 AM PST Google+ is an amazing tool for many business people and it is especially effective for marketers. If your inclination is to stay away from it, a little research will make you understand quickly that you can leverage the tool effectively and your business will succeed and soar to even greater heights because of it. |
| Google's Hummingbird Shapes Web Content: 9 Ways Bloggers Must React Posted: 07 Jan 2014 01:00 AM PST On the web, Google is God. In their pursuit to enhance the experience of searchers, Google's latest algorithm called Hummingbird is able to comprehend the context of their queries in addition to the meaning intended by the users. How should a blogger or content creator react to this change, which emphasizes spoken, natural language? |
| Top 4 Content Marketing Mistakes Posted: 07 Jan 2014 01:00 AM PST Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid. |
| Build Engagement by Virtue of a Timeless Rule Posted: 06 Jan 2014 11:49 PM PST Engagement is a metric that is constantly talked about, sought after, obsessed over. Marketers profess the importance of engagement; business owners wonder how it will make them more money. In the meantime, we're all scrambling for answers. Here's one way to get it. |
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