The Big Brand Theory: AOL's Goals and Metrics | Social Media Today Daily |  |
- The Big Brand Theory: AOL's Goals and Metrics
- The 11 Most Important Google Search Algorithm Changes in 2013 [INFOGRAPHIC]
- 8 Must Have Company Objectives for 2014
- CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other
- 4 Initiatives Chief Marketing Officers Must Get Right In 2014
- The Right Time May Be the Wrong Time to Publish Social Media Content
- UK Social Media Statistics for 2014
- Demand Horizon: A Revolutionary Approach to Creating Great Products
- What Is the Market for Online Videos? [INFOGRAPHIC]
- Is Your B2B Content Tipping the Effort Scale?
- How to Turn Employees into Social Media Advocates While You Sleep
- To Blog or Not to Blog? That is the Question!
- SMS Marketing For Small Business
- Top 3 Tips for Social Media Success in 2014
- Google Plus Promoted Posts: What It Means For Your Business
- 6 Secrets to Boost Web Traffic Without Marketing
- Create a Better Customer Experience with One Change: Make a Content You-Turn
- Content Marketing Editorial Calendar Template 2014
- 10 Great Alternatives to the Google Keyword Research Tool
- Top 7 Tips for Effective Content Marketing
| The Big Brand Theory: AOL's Goals and Metrics Posted: 06 Jan 2014 08:59 PM PST Sometimes we forget: before the era of the large social media platforms, there was America Online. While its peak base exceeded 30 million users, a number that is modest in comparison to current social media Goliaths, the service played a key role in the development of the social media we know today. |
| The 11 Most Important Google Search Algorithm Changes in 2013 [INFOGRAPHIC] Posted: 06 Jan 2014 08:02 PM PST Google was a lot less aggressive in 2013 with updates to their search algorithm, as compared to 2012, when they were firing all guns. We must take note, understand and tweak our search, content and online positioning strategies accordingly. Here is an infographic from E2M detailing the most important changes to Google Search in 2013. |
| 8 Must Have Company Objectives for 2014 Posted: 06 Jan 2014 06:00 PM PST Growing a business is challenging. Customer expectations are evolving as new technology empowers people. The companies with the best customer relationships have a competitive edge. Here are some objectives that will help improve relationships and grow your business in 2014. |
| CPAs Should Get LinkedIn to Customers, Prospects, Referral Sources and Each Other Posted: 06 Jan 2014 05:00 PM PST Quantcast, a company that tracks website visits, reports LinkedIn had more than 222 million individual sessions originating in the United States between October 12 and November 10, 2013. With numbers like these, there's a very good chance you have current and prospective clients on LinkedIn. |
| 4 Initiatives Chief Marketing Officers Must Get Right In 2014 Posted: 06 Jan 2014 10:08 AM PST The pace of change is accelerating. Last year, most Chief Marketing Officers faced the tasks of making significant changes to how marketing operates. Soaking in one buzzword after another as they try to make sense of the changing world swirling around them. While the whirlwind of change will continue, CMOs will begin to sharpen their focus. |
| The Right Time May Be the Wrong Time to Publish Social Media Content Posted: 06 Jan 2014 09:23 AM PST There are a huge number of articles about when to publish social media content to maximize engagement. As the volume of content being created and published continues to explode, finding every opportunity to place your content in front of as large a proportion of your audience as possible is of utmost importance to maximize results. |
| UK Social Media Statistics for 2014 Posted: 06 Jan 2014 02:27 AM PST Welcome to our third annual roundup of statistics for social media use in the UK. As in previous years, this post is written using the best data we could find at the start of 2014, looking at demographics, overall user numbers, and any other interesting snippets we came across. |
| Demand Horizon: A Revolutionary Approach to Creating Great Products Posted: 06 Jan 2014 01:00 AM PST Gerry Campbell is a serial entrepreneur, investor and adviser (bio). He's also a good friend. Gerry has just published a new book, Demand Horizon: A Revolutionary Approach to Creating Great Products. The book introduces a new mental model for understanding and adapting to the demand-driven economy. |
| What Is the Market for Online Videos? [INFOGRAPHIC] Posted: 06 Jan 2014 01:00 AM PST Did you know that videos increase our understanding of a product or service by 74 percent, while more than 45 percent of people on the internet view at least one video over the course of a month and YouTube is the second biggest search engine on the planet which shows people bother to read the stories. |
| Is Your B2B Content Tipping the Effort Scale? Posted: 06 Jan 2014 01:00 AM PST I do a lot of work for technology companies. One of the great challenges of working with marketing technology is simplifying complex systems into understandable business enhancers that B2B buyers must have to reach their goals. |
| How to Turn Employees into Social Media Advocates While You Sleep Posted: 06 Jan 2014 01:00 AM PST Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process. You had to hire SMEs, secure space, get enough broadband to support a room full of concurrent users and teach key concepts, how-to mechanics and best practices. |
| To Blog or Not to Blog? That is the Question! Posted: 06 Jan 2014 01:00 AM PST Right, here I am blogging every day during January but do I really need to blog daily or should it be every weekday, once a week or may be just a couple of times a month? I took my usual route of Googling to see what I could find in terms of advice and felt I'd walked into a lively debate! |
| SMS Marketing For Small Business Posted: 06 Jan 2014 01:00 AM PST A new revolution is already happening in the world of small business marketing, and that revolution is called SMS. The term SMS stands for "Short Message Service," but most of us know it by its more casual name, which is 'Text Messages.' |
| Top 3 Tips for Social Media Success in 2014 Posted: 06 Jan 2014 01:00 AM PST Social media success means different things to different people, but one of the unifying elements for successful social media marketing for us all is usually – is it delivering a financial ROI? Is social media engagement providing cash in the bank for your business? |
| Google Plus Promoted Posts: What It Means For Your Business Posted: 06 Jan 2014 01:00 AM PST Google Plus promoted posts are still in the very early stages. And, while there is a lot of speculation as to what this could look like in the future, some are saying that with promoted posts, or as Google calls them, "Plus Post Ads," content can be displayed to a very wide network of individuals. |
| 6 Secrets to Boost Web Traffic Without Marketing Posted: 06 Jan 2014 01:00 AM PST Website traffic is possible to earn without the need marketing. A few factors such as snippets, video thumbnails, title and description, internal link or long-tail variation are some of the easiest ways to get maximum website traffic with no marketing strategies. |
| Create a Better Customer Experience with One Change: Make a Content You-Turn Posted: 06 Jan 2014 12:49 AM PST Across different content types – from presentations, to articles, to social posts – there is one thing companies can easily do better. And that is to make a YOU-turn. The challenge: too much content uses what I've always jokingly referred to as a 'Beaches' marketing approach. It's easy to fall into this trap. |
| Content Marketing Editorial Calendar Template 2014 Posted: 05 Jan 2014 10:01 PM PST You may read numerous social media predictions with experts stating increased focus on content marketing is the top prediction and social media cornerstone for 2014. I am going to tell you right now that you need to stop worrying about if content is king, queen, or joker. The truth is it's all of the above. |
| 10 Great Alternatives to the Google Keyword Research Tool Posted: 05 Jan 2014 12:00 PM PST It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won't generate much traffic if you don't include the words and phrases people are most interested in and actively searching for. |
| Top 7 Tips for Effective Content Marketing Posted: 05 Jan 2014 11:00 AM PST Marketing is no longer just about selling your company's product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered. |
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