What Digital Marketers Are Planning for 2014 [INFOGRAPHIC] | Social Media Today Daily

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What Digital Marketers Are Planning for 2014 [INFOGRAPHIC]

Posted: 05 Jan 2014 01:00 AM PST

Forty-one percent of B2B marketers say that generating leads will be their top objective in 2014, while 40 percent of B2C marketers say that driving sales is their top objective. Digital marketing gets the buzz, but only 25 percent of digital marketers are planning to invest their budget online.

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How To Make Your Local Business More Instagram-able

Posted: 05 Jan 2014 01:00 AM PST

Restaurants are a no-brainer for adding Instagram to their overall social media strategy. People love looking at food. I know I do. But restaurants aren't alone in this. Other small businesses can utilize Instagram to bring people through their doors.

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New Year's Revelations: 2014 Insights from Twitter Data

Posted: 05 Jan 2014 01:00 AM PST

Social media data gives us the opportunity to analyze New Year's resolutions in aggregate, and watch for trends and patterns that help us understand our aspirations each year. Are we, as a collective, looking to hit the gym this year? Stop drinking so damn much? Finally find that perfect someone to spend our time with?

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Pitching For New PR Pros: The Magic Is In Understanding Who, Not Just How

Posted: 04 Jan 2014 12:00 PM PST

Building a list, figuring out who to pitch, how many people at one organization to pitch… these are all mysteries to PR pros with little experience and/or training. And pitching the wrong people at a media outlet makes the entire pitch fall flat like yesterday's can of Diet Pepsi.

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What If Mobile Trends Transformed Search? What If We Could Find More, Faster, and Easier?

Posted: 04 Jan 2014 11:00 AM PST

By now almost everyone knows desktop search is losing share of audience like an aged rock star sees their fan base thin. Looking to mobile, what if this fast emerging world morphed into something far better than we've seen, even better than just mobility?

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Top Digital Marketing Trends in 2014

Posted: 04 Jan 2014 10:00 AM PST

2013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter's IPO announcement, Google and Facebook's algorithm updates, and the list goes on.

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4 Basic Methods to Measure Your Real-Time Social Media Customer Service

Posted: 04 Jan 2014 09:00 AM PST

When it comes to social media customer service, the voice of the customer is heightened nowadays. More and more people take to social media to make a complaint. This evolution presents a challenge: how can a company deal with these 'issues' and still create a personal customer experience?

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